411 Locals 's Top Priorities for SEO Content Creation

As it's already a common knowledge among the SEO specialists, content is king and the audience is the queen. Creating good content itself is a process that deserves its own ranking factors. Below 411 Locals is showing you the top priorities you need to have in your mind when coming up with content marketing strategy.

Creating More Engaging Content

Having the attention-grabbing formula of success is the first and foremost priority when creating content. Setting yourself apart from the competition does not take a genius. You just need to follow these steps:

Write shorter sentences;
Use power words – Google a list and put it to use;
Utilize headings and subheadings;
Use a storytelling approach;
Involve your audience;
Be confident – IMAO works better than IMHO;
Use information from your niche more often;
Come up with a compelling title, shocking if needs be;

Better Understanding of What Content Is Effective – and What Isn't
As I mentioned before, the best way to measure the online impact of your content is the audience you're building around it. Never forget to publicize your articles and blog posts. Once you do it, use tools that track and show detailed data of your influence.

Finding Better Ways to Change the Purpose of Your Content-ma

If you are a content creator with more than four years of experience, you will find out that most of your texts written in for example, 2012 are just floating around, without specific purpose. You can reforge those raw materials and publish them one more time, as soon as they go out of index.

Creating Visual Content

Visuals make the huge difference between useful information that stays unnoticed and the viral nonsense that everybody's talking about. Add visuals – videos, images, graphic content and more.

Become a Storyteller

People remember stories, not facts. Incorporate your data, watered-down statistics and arguments into a story that will be touching to your audience. This is a tactic of content personalization and better understanding of your readers.

Content Curation

According to the Wikipedia definition, content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

Focus on Content Personalization

The content marketing space is full of bland writing that lacks distinction as well as a capacity for understanding a brand’s fit within its margin. In other words, most writers produce content that could fit them OR any of their competitors. This isn’t particularly useful, so focus on the personalization of your writing style. For example, you can diversify your content by considering the average age of your audience. For example, you can include the perspective of recent college grads or mid to late twenty-year-olds. Or else, focus on experienced managers and consultants who need to build teams and learn how to spot the required talents.