Boost Your Online Presence for Your Landscaping & Tree Services

Whether you provide a professional tree services or you specialize in landscaping and irrigation, you always need your company to be noticed by people who are looking. This is where we, at 411 Locals, come in – to make you the first choice for many potential customers. With our Internet advertising service, you will get on the first page of Google’s search results for your area, and this will allow people who need your assistance to find you quickly and easily. It does not matter what type of business you have, whether you are a lawn irrigation equipment supplier or a tree contractor, getting noticed online is vital for your business revenue, and this is what makes the services of 411 Locals a necessity for your company.

Internet advertising is not only for those who offer services, it is also useful when you are selling your products on the market. People search the Internet for all their necessities, including lawn sprinklers, synthetic grass, seeds, garden equipment, and more. If you are a lawn sprinkler system contractor or you sell mowers, outdoor kitchen items or anything else, you should definitely consider to invest in your online presence. Getting on the first page will get more attention towards your company, and that will increase your sales and income. This is especially important for online stores.

As a company that has been working with all kinds of businesses since 2007, 411Locals is ready to take your business to the first page, whether you offer professional stump grinding, tree care, landscaping maintenance or lawn mowing. The most evident result of our efforts will be the increase in phone calls that you will get. Turn to us, and allow us to redirect the flow of customers towards you!

Benefits Of Online Presence For Your Business

• Increased Business Exposure
• More Sales
• Brand Awareness
• Higher Return on Investment (ROI)
• Easier Showcase of Your Products and Services
• Improve Your Company’s Image
• Easily Build Relationships With Your Customers
• New Market for Your Business
• Low Start Up Costs

The Latest News Regarding the Expected Penguin 4.0 Update

The SEO specialists all over the world have been waiting for Google to launch the Penguin 4.0 update for over 4 months now. Many of them expected the launch date to be World Penguin Day, which is on 25th April and sounds like the perfect time for that. But since nothing happened on that date, everyone is wondering what to expect from now on. It has been well over a year and a half since Google launched Penguin 3.0, which is why SEO specialists are becoming very impatient.

All we know for now is that the Penguin 4.0 algorithm should be a real time version. That means that the algorithms are not pushed out at a certain time and run at all times. So, the new Penguin recoveries and penalties will happen at any time.

This is very similar to Panda updates, where Google said that we probably wouldn’t notice more changes because the updates are still rolling. As a matter of fact, we don’t notice any drastic updates like we did before, but we do see some small changes. The information we currently have is that Panda is rolling and Penguin should be really quick, based on how fast Google indexes new and old links.

Many specialists from the industry suspect that once Penguin 4.0 hits, we will all notice some quick changes. This will probably last for a month or so, and once it is good enough, Google will set Penguin free and let it wander the SERPs.

The digital marketing experts know that Penguin is one of the most popular Google updates which penalizes websites with spammy backlink profiles. They hope that when the new update is launched, the websites that use spammy and shady link-building techniques will no longer be on the first pages.

In case you need more information and helpful advice on SEO solutions and trends, get in touch with the optimization experts at 411 Locals. Our team of specialists can answer all your questions and help you improve your online presence.

Long Content at All Cost Can Backfire – Why and What Is the Solution

One of the most frequently encountered problems that SEOs and freelancers are facing repeatedly is how to make a service page longer when the service itself is boring, straightforward, vague or some nauseating combination of those elements. Then the average SEO specialist finds comfort in the mantra: “Google loves longer content”. Well, that's not necessarily the case.

While it's clear that on average, long-form content wins engagement, climbs the SERP and triggers sharing, it does not make long-form content attractive. Or from another point of view, if it was true, then it would be like the false notion that books are better when they have lots of pages. Imagine if William Shakespeare only wrote poems about peasants toiling for the Crown, and if he used only the same fifteen or twenty words in every single poem. So what can we add up here? It is clear that:

Longer content doesn't equal great content;
Writing longer content shouldn't be your primary goal;
Longer content is not the one and only factor for higher rankings and more shares;

There are many factors that show the downside of that overall trend. It's the constant rise of abandonment rates, the shrinking attention spans and the modest percentage of people who actually read long content to its end. Furthermore, many of the latter not only skip the end paragraphs – they also scan through the body, without reading every word or sentence.

So what are the characteristics of readable and sharable content:

The right content answers the queries of the visitors and help them complete their goals;
It gives great user experience no matter what is the visitor's choice of browser or device;
Saves time by delivering the sought-after information and experience quickly;
Combines the aforementioned elements better than the competitors;

Now let's see some examples. First, you should create content that helps people and do it efficiently. You should match your content to your audience's needs and your business/personal goals. Hundreds of additional words will not help you reach your goals any more than ten more words. Never write an ultimate guide where a single image could more powerfully convey the same value. Just like actions speak louder than words, a single relevant picture is worth a thousand words.

Next, you should always made a clear distinction between user-friendly, content-friendly and SEO-friendly characteristics. These are three different nuances of your website and if one of those three pillars is crumbling, the end result will never be satisfying;

While content is king, the audience is the queen. And just like the queens from the classic novels, the audience wants the relevant information. And it wants it now. So if you still think that those long and detailed guides are worth more than shorter and smarter pieces of information, which are keyword-rich and have lots of multimedia, please reevaluate your strategy before it's too late.

411 Locals 's Top Priorities for SEO Content Creation

As it's already a common knowledge among the SEO specialists, content is king and the audience is the queen. Creating good content itself is a process that deserves its own ranking factors. Below 411 Locals is showing you the top priorities you need to have in your mind when coming up with content marketing strategy.

Creating More Engaging Content

Having the attention-grabbing formula of success is the first and foremost priority when creating content. Setting yourself apart from the competition does not take a genius. You just need to follow these steps:

Write shorter sentences;
Use power words – Google a list and put it to use;
Utilize headings and subheadings;
Use a storytelling approach;
Involve your audience;
Be confident – IMAO works better than IMHO;
Use information from your niche more often;
Come up with a compelling title, shocking if needs be;

Better Understanding of What Content Is Effective – and What Isn't
As I mentioned before, the best way to measure the online impact of your content is the audience you're building around it. Never forget to publicize your articles and blog posts. Once you do it, use tools that track and show detailed data of your influence.

Finding Better Ways to Change the Purpose of Your Content-ma

If you are a content creator with more than four years of experience, you will find out that most of your texts written in for example, 2012 are just floating around, without specific purpose. You can reforge those raw materials and publish them one more time, as soon as they go out of index.

Creating Visual Content

Visuals make the huge difference between useful information that stays unnoticed and the viral nonsense that everybody's talking about. Add visuals – videos, images, graphic content and more.

Become a Storyteller

People remember stories, not facts. Incorporate your data, watered-down statistics and arguments into a story that will be touching to your audience. This is a tactic of content personalization and better understanding of your readers.

Content Curation

According to the Wikipedia definition, content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

Focus on Content Personalization

The content marketing space is full of bland writing that lacks distinction as well as a capacity for understanding a brand’s fit within its margin. In other words, most writers produce content that could fit them OR any of their competitors. This isn’t particularly useful, so focus on the personalization of your writing style. For example, you can diversify your content by considering the average age of your audience. For example, you can include the perspective of recent college grads or mid to late twenty-year-olds. Or else, focus on experienced managers and consultants who need to build teams and learn how to spot the required talents.