411 Locals Expands Overseas into the Australian Market

411 Locals, a Las Vegas, NV based Internet advertising agency, is planning to officially enter
The results are more than optimistic and inspiring. The local SEO services are translating very well into this new for the company market”, said Roumen Todorov, 411 Locals’ COO.

the Australian market in the beginning of 2019. The company specializes in the Digital Marketing,

Web Design, and SEO (Search Engine Optimization). 411 Locals serves mainly small and medium

local businesses in the U.S.

“Currently, we are testing the Australian market for our services.

The initial tests are showing positive optimization results for the tested accounts, and similar, if not better, progress than the US accounts. So far, 411 Locals has served more than 50,000 client businesses from a diversity of industries, throughout the U.S. The company plans to start a full-scale expansion into the Australian market and to provide the local small business owners with competitive and beneficial to the customers SEO services.

This year, the company increased its sales by more than 25 percent compared to last year,

due to accumulated know-how in the field of SEO and sophisticated sales and customer service

techniques. The quality of the SEO product allows the company’s clients to have their business

websites on the first page of Google’s search results for their local area of business operations.  

About 411 Locals:

411 Locals is an Internet advertising agency specializing in local Search Engine Optimization (SEO),

Web Design and Online Marketing solutions specially designed for small and medium-sized

businesses. The corporate headquarters is located in Las Vegas, Nevada,

and the subsidiaries are based in Bulgaria and the Philippines. More than 700 employees on

three continents are working to ensure the satisfaction of the company’s clients.  411 Locals is a

Google All-Star Partner, an elite group of top-performing Partners.

The company is among the TOP 5 SEO firms in the U.S.

For further information, visit 411locals.com.

Basic SEO Principles Explained

Many people feel intimidated by SEO as they think it’s hard to keep up with all the latest changes and updates in the field. This is true to a great extent; however, there are certain SEO fundamentals that haven’t changed that much over time. 411 locals dedicates today’s post to these main factors.

Google’s basic principles can be described as:

• Crawlability – Whether the search engine can find your content.
• Site structure – How the search engine organizes and prioritizes this content.
• Keywords – Define the topic of your content.
• Backlinks – How the search engine knows your content delivers reliable information on a certain topic.

And here is more about each principle:

Crawlability

Even if you have excellent content – if it does not generate search traffic, then the search engines don’t find it. Therefore, crawlability is one major factor for ensuring a strong SEO foundation.

So that your content can be found and ranked in the search results, the search engines should:

1. Have access to the content or at least to those pages you want to rank.
2. Be able to read the content

The latter is mainly a technical task, which, however, also has to do with having a good site structure. This happens through adapting the code and/or using an SEO plugin for sites that run on WordPress.

Site Structure

Besides being accessible and crawlable, your content should also help the search engines understand its hierarchy and relative importance. Structuring your site in a hierarchical way will result in an increased impact of your most important and profit-generating pages.
When a search engine visits a site, it tries to navigate the homepage and click on every link. Therefore, when a page can be reached with a single click from the home page or is linked to every page, the crawl bots will better see these pages and consider that they are more important. The other, not-so-important, pages will still have to be linked from somewhere to them, but they should get less emphasis and be further away from the homepage.
Here, 411 Locals asks the question whether the search engine can tell which your most significant pages are, just by examining the website structure.

Keywords

As soon as your content is accessible to crawlers, you should make sure that the search engine gets an accurate picture of the topic of your content. This is where you add keywords.

Keywords should not be overdone, however, in order to create a great customer experience.

In terms of keyword usage, Google is looking for:

1. Whether they answer questions that people have about your topic.
2. Whether they use terminology also used by real people, and your target audience in particular.
3. Whether a term is used the way a real person would use it (often referred to as “user intent” or “searcher intent”).

There should be only one keyword or phrase per page. Secondary ones could be included, but they should also be related to your primary keyword. A page should not contain too many topics.
The search engines have methods based on the idea of library card catalogs, and Google categorizes a page much like a library would do – using the Dewey decimal system. Which, in the end, all boils down to one topic per page.

Backlinks

This is when other websites link to your sites. It helps prove that you are providing correct and complete information related to people’s queries. The more others trust your content, the greater authority as an expert you have.
However, Google does not treat all backlinks equally when it comes to boosting a site’s rankings. The search engine weighs them differently depending on how quality and authoritative they are.

Here is more about the hierarchy of trust:

• Personalized recommendation: People who know me well also know what they can recommend to me.
• Expert recommendation: Experts can give valuable insight on a topic, even if it doesn’t always coincide with my opinion. Think movie critics, for example.
• Popular recommendation: If the percentage of people who ranked a movie is high, this means that a wide audience finds it appealing and it may also be a good experience for me.
• Negative association: If someone whose taste and personality doesn’t like a movie, for example, this means that I may like it.

Backlinks are the SEO version of movie reviews. And the same hierarchy matters.

What Changes About SEO

The SEO fundamentals we’ve discussed so far are SEO theory. But when we put it into practice, there should be used some tactics for the optimization of these areas. This is where we see many changes, on a regular basis. Google and the rest of the search engines are constantly perfecting their algorithms

Although tactics may change, the goal of the search engine has always been the same – providing the searchers with the information they’re after in an easy and quick way.

The quality test (EAT)

Google’s’ main goal is to deliver high-quality results, and this is why they make so many changes to their algorithm. This is why tactics stop working when they don’t create high-quality outputs.
Google has gotten better at enforcing quality criteria for website pages. These criteria are referred to by the search engine as EAT (Expertise, Authoritativeness, Trustworthiness). Let’s find out what they’re all about:

Expertise

Your content should answer a question people have. And the answer must be good. It will be good if you provide more in-depth information about the topic than most people.

Authority

If you are someone respected and cited by others who are knowledgeable on this topic, you have authority – this depends on the value of your backlinks.

Trust

You generate trust if you are a person or business who is reputable enough to be trusted with the care for your users and their information.

The factors discussed in this post are the very basics of SEO, and they are SEO much simplified. In order to receive optimal results, you should trust true SEO experts, like 411 Locals, for example. Contact us today for assistance with achieving your online presence goals.

How to write a temting blog post that drive clients

How to write a blog post, able to drive clients. Check this example, made by 411 Locals for a PC repair company.

Are you looking for a company to help you with the repair or maintenance of your computer? Are you looking for someone with experience and knowledge? If so, then is the right company to call. 

We have the needed skills to handle the mechanical or software repair of your PC or laptop, no matter what it is wrong with it. We offer services in [ln] and the surrounding areas, and we guarantee to meet all your needs. If you are located in the region and looking for an efficient laptop or PC repair services, don't hesitate to contact our specialists. 

Unlike other companies, we do all the repairs and software updates in our store.

Computers, like all other machines, need constant maintenance and care. If you don't use your computer properly, it can fill up with junk quickly. If this happens, you may need to reinstall its operation system. Doing so may not be such a bad idea because if you buy a brand new computer, it will most likely be filled with trial version software which will slow down its performance. We can provide you with the needed software updates that will ensure your computer is working properly.

We have helped many people in with a PC repair. We also offer services for laptops, so don't hesitate to contact us. We can make sure that your unit is working at its full potential, and we guarantee to meet all your needs.

Check Out Those Cutting Edge WordPress Thems

Since the most recent article distributed by 411 Locals depicted the significance of Divi and Oshine as the current WP topics implied for your prosperity, it is presently time to investigate the other inventive alternatives you can exploit. These are the highlights from among our picked subjects, reasonable for creatives creators, portfolio grandstands, organizations and different WordPress-utilizing organizations.

Building Websites With Massive Dynamic

Monstrous Dynamic is the brainchild of ThemeForest, named the "eventual fate of WordPress" by its creator. Clearly, the topic owes its ubiquity to the web designer it accompanies. The objective is to make site building easy to use and less demanding than at any other time. The interface permits simple relocating of components, changing of designs and including of shortcodes. Things get significantly simpler with the arrangement of pre-outlined designs you can use as a framework and include your own particular customizations. The second one, provided by 411 Locals is:

Beoreo Is Suitable For Creatives

Beoreo has over twelve of various home pages renditions. Similarly, as with Massive Dynamic, the topic accompanies pre-outlined designs and you can import them by utilizing the "import demo information" catch. The outline of the subject is streamlined and spares you a considerable measure of time, since you don't have to learn much. Topic is likewise perfect with a perusing gadget. Focus on the pre-outlined site components and make the most of their adaptability. These include: social gadget, slider upset, group merry go round, abilities box, single picture, valuing tables, blog network, contact shape and some more.

TheGem Has Its Worth As A Multifunctional Foundation

TheGem envelops plan components, styles and elements that make it a multi-reason topic. You won't need to manage code to make quick and consideration snatching site. What's more, it won't come to the detriment of your time either. It has several pre-planned formats with the adaptability that enables you to begin your online business wander in minutes. TheGem additionally enables you to make a definitive portfolio that will have the effect for your venture in the event that you are a picture taker, modeler or advanced craftsman.

Fevr – One Of The Best WP Themes Of 2016

Fevr demonstrated its value by entering main 10 of the top of the line subjects this year up until now. It has 24+ pre-planned landing pages and more than 150 subpages. Each and every one of them is point by point, imaginative, smooth and streamlined. Besides, the modules that accompany the bundle can be viewed as premium as independent apparatuses and they seek free.

411 Locals Ranking: Best SEO Tools Worth Paying For

So, your WP website has been launched, you are way ahead of the competition, and you’re starting to make some profit. Staying on top is worth every cent and the wisest move would be to make a well thought out investment. Did you know that buying SEO tools is a sound investment that will yield long-term results? 411 Locals recommends the following platforms you should pay to utilize in 2016:

Tools for Website Monitoring:

Screaming Frog Spider Tool: It is a website crawler with growing popularity among SEOs and digital marketers. It’s a freemium tool, which means charges for full proprietary features and functionality are applied. You will take advantage of fast scanning of your domain’s URLs with checks of redirect loops and issues, 404s and server errors, details about robots.txt and sitemaps. For on-site content strategy, Screaming Frog easily identifies the optimal length of meta descriptions, headings, and more.

Raven Tools: Another tool for free site crawling. However, by paying 99 bucks per month, you will get significant marketing insights. You will see which aspects of your website and campaign are good in the long run and which aren’t. It is a smart tool that combines several of the others. It serves well organic and PPC optimization. You can use it successfully for social media, monitoring of SERP rankings, competition research, and reporting.

Tools for Social Media Marketing:

Buffer: It has a one-month free trial and charges 10 bucks monthly. Buffer takes care to share your content at the most suitable times. You’re in charge of the scheduling algorithm and the time-saving aspects of the tool will help you add articles to your queue, upload your videos, and share your images.

SproutSocial: It is the platform you need for social engaging. You can upload, publish, and schedule content across the platform and monitor all metrics of the former. That will help you outline the overall success of your publications, improving your strategy skills. Like Buffer, SproutSocial unites several platforms and connects profiles. The price is $59 per month.

The aforementioned tools will allow you to review your metrics and focus on the areas that will ensure the success of your marketing strategy. Furthermore, you will make social media investment with massive returns. In the next installment of our blog article, 411 Locals will recommend you resources for link analysis and copywriting worth paying for in 2017.

The previous post was all about the tools that can help you review your website metrics and monitor the progress of your social media strategy. But what about the other aspects of digital marketing and SEO? Which tools will make a difference in 2017? In this post, 411Locals will recommend you a few platforms for link analysis.

Whether you’re an advocate or an opponent of the current link building trends, links remain an essential part of any SEO campaign. The following tools will be a good investment when you seek answers to the most important question – “Am I doing it right?”:

Open Site Explorer: Moz’s favorite tool is about quality backlink profiles. It focuses on link authority and longevity. Paying for OSE’s services makes sense. Its free version allows you to see only the first five backlinks for your domain. For $99 monthly, you will have full visibility, unlimited reports, and access to other tools developed by Moz. You will be able to see anchor texts, page and domain authority, and do research. With Open Site Explorer, you will never have a bad backlink staining your website.

Majestic SEO: Majestic is a freemium tool since 2015. It would be right to say that every SEO professional had to deal with Majestic at some point. The tool calculates the trust ratio which is a site’s trust flow divided by the citation flow. Majestic has its own glossary that will help you understand the industry standards of your backlink profile.

Ahrefs Old and trustworthy, this tool comes at $99 per month. What makes Ahrefs unique is its easy-to-use competition research function. You can identify viral content and observe the keywords used in it. In other words, Ahrefs is helpful for both link building and content marketing.

Buzzstream: You can cover multiple aspects of your online marketing strategy with this tool. It is useful for email outreach and link building. Buzzstream is also great for team tasks. You can simplify task sharing once you set up your account. The latter is the only downside of the platform – the sign-up details are somewhat complicated.

Test the aforementioned tools to enhance your campaign. 411 Locals will give you more information about SEO-related tools and resources in the next post, so be sure to get back.

5 WordPress Tricks That Will Make Your Blogg Better

WordPress is a cornucopia of plugins, themes, and countless different techniques that are supposed to help you beat the competition. Yet all these additions are getting massive, bigger and, to be honest, not exactly simple to use. Have you been searching for simpler ways to use WP but without success, for far too long? 

411 Locals will help you with some of the easiest WP hacks for blogging:

You Can Master the art Of Coding without Actually Coding

It’s about time for you to learn how to use shortcodes! They are special tags you can insert in the body of your post, which make a suggestion for more complicated coding. Whenever WordPress checks one of these tags in a post, it automatically replaces it with the corresponding HTML equivalent. Check out the examples:

• [ audio ]– embeds an audio file and displays a basic audio player in the page
• [ gallery ]– creates a basic gallery based on a set of images
• [ video ]– embeds a locally-hosted video in the page

Get Rid Of “Uncategorized” Posts

“Uncategorized” is your default category & as such, it adds no value to your posts. Proceed with this: From the left-hand menu, go to Settings > Writing, and switch the Default Post Category to whatever you want – for instance, your most frequently used one. Alternatively, you can rename the default category itself. This way, you can alter the category of your previous “uncategorized” tagged posts.

Get The Perfect Image Size With Ease

The most irritating experience when you create your blog post (apart from starting it) is to see how your image doesn’t fit, making your work amateurish. Instead of resizing, re-previewing, rechecking and what else not, you can use the following trick, provided by 411 Locals: 

You should simply change the default media size for your uploaded images.

When you opt for “Thumbnail,” “Medium,” or “Large,” WordPress pulls those pre-set image sizes from your blog settings. The “Large” category can fit the full width of your post layout. Do the following – from the left-hand WordPress menu, choose Settings > Media, and adjust the “Max Width” and “Max Height” settings to fit your blog sizes. You can also set the “Medium” size to take up 1/3 of your post layout, then use these “Medium” images such as featured images for your posts, by aligning them to the right, and set the “Large” size to fill the full width of your post layout. When you have questions you just might check the specialized sources. 

Use  the “Inspect Element” option in your Chrome browser to determine the maximum width.

Right-click anywhere inside the text of your post, and choose “Inspect Element.” Here, you can access the web code of your page. Point your mouse at the highlighted separate parts of your blog design, along with a display of height and width of the element. You can judge the right post size from here. Even more, you can go on the right-hand side of this new code window and click the tab for “Computed.” You should see a graphic of boxes with numbers in the middle. They show the size of your post, with the first number indicating the width.

How to Convert Instagram from a Fun Place to a Marketing Tool, in 9 Steps

Instagram recently reached the milestone of 500 Million users. 67,2 Millions of these users are from the US. Their number is expected to grow  to 95 Million by 2020. It is estimated that approximately 30% percent of the population of the US uses Instagram. Daily, Instagram is used by 49% percent of the adults in the US.

For every dedicated specialist working in the field of marketing, these figures can mean new and bright opportunities for reaching new clients and markets. However, a small business owner or self-employed professional can use their Instagram profile for marketing purposes. Currently, most people use Instagram as a place to share their cool pics, short videos, and to follow popular profiles. However, this is only the first step of turning your Instagram profile in a business-oriented marketing tool. For example, you might check 411 Locals Instagram's profile

If you are a small business owner or self-employed professional, you may already have a brand name. Fill the bio section in the profile, and tell people more about you and your services. Post your best and most eye-catching content. Instagram allows you to write several short sentences, so make them brilliant.

Instagram is a social network that focuses on visuals such as pictures and short videos, not longer than 15 seconds. The users are looking for visual rather than written content.  So, carefully pick your profile picture. It should be clear, colorful, and ïf possible, present your service somehow. If you specialize in construction service, the picture should be of yourself wearing a protective helmet, glasses, and carrying some tools.

You may be tempted to use hashtags in your bio. You’d better not do it. The hashtags in your Instagram bio are not clickable, so they will not be in great use and will just spoil the look of your profile. However, you can use the hashtags in your posts.

Take pictures regularly, but not too often. Once or twice a day is fair enough. Share your work and latest achievements. Also, share your latest work-related challenges and how you managed to cope with them. Your followers will love to see the results of your work. Clients nowadays check everything - not just the prices. They are also looking for examples of projects completed by the contractor they are thinking of hiring. And having lots of pics of your completed projects could be the ultimate commercial and low-budget marketing approach. You can learn much more about it check-in 411 Locals CrunchBase profile and the posts in it.

It is now time for hashtags. Remember, do not over hashtag your posts. 3 to 5 is the optimal number. A bigger number could be considered as improper behavior and can ruin your post. Use hashtags that are relevant to your brand, business, and services. If you are in the roofing business, using the hashtag for campers may not be the best idea. However, use keywords such as “roof, repair, roof leak, ceiling” and so on. Of course, you can share some posts that are not strictly related to your business, but this should be no more than a few times a week. Remember: you hashtags have to be relevant to your activity. Creating a custom hashtag is also a great way to promote yourself and create awareness. Use several hashtags in a post.

Tell a story with any image or video you decide to share.Use Instagram to educate potential clients about your services, products, results. Try to be creative as possible. For example, you can use the photo filters that are built in Instagram. Choose the one you like most. In addition, you can add photos with some quote about business or motivation. Helpful and useful info will be much appreciated too.

Get social, and connect your Instagram profile with your twitter, facebook, WordPress, and with all directories you are registered in. This will help you reach a bigger audience and maximize your influence. You can embed your Instagram or Twitter posts in your website. This will act as an engagement trigger.

Be active on Instagram - just follow current and potential clients, friends. It will be great if you give likes to some of the activities your clients or friends are posting. Send them a message, congratulate them for a success they are proud of. There is a comment option in Instagram too. Just use it and post relevant and positive comments. The comments should be under posts of your friends, potential, and current customers. Commenting under posts is a really easy and fun way to generate some attention and more followers.

Add and share videos too. In addition to pictures and posts, you can add short videos that are 15 seconds in length. Make every second count. Point your smart device to the work you already completed and generously share it with your audience. You can add some comment. For example: “After 5 days of hard work, we just completed this project and we are planning on celebrating our success”.

The Most Important Changes In SEO – Part 2

Welcome back to the summary of the most important changes in SEO by the end of September. This part will introduce you to the social media aspects of the latest updates. 411Locals will also give you some insights concerning the current SEO and online marketing trends.

New Rules: Getting a Verified Profile on Facebook

Facebook has implemented new rules for branded content. Evidently, the verification of your FB business page is becoming more important than ever. Verified celebrities, public figures, and easily recognizable brands have blue badges. On the other hand, companies and businesses, especially local ones, receive gray badges. Verifying your FB business page is a smart move since it boosts your rankings and your trust metrics,  as well as widens your audience. Basically, businesses have two options for verification: over the phone or via documentation. The latter takes time since you need to upload business documentation, and confirming your business’ legitimacy is also time-consuming.

Summary of Last Month’s Conferences, Podcasts, and SEO Debates

The future of search marketing, as always, can be described as an industry that’s been through a lot of changes. The survival of any company in the SEO business depends on its ability to use update hits as opportunities to learn, grow, and share with the rest of the community. While it is impossible to sort out the top tools and trends in SEO for the rest of the year, 411 Locals can present to you some important metrics for last month, considering the information shared in leading SEO blogs and personal pages:

• It turns out that almost ⅔ of their time, SEOs are creating quality content: this task is far more time-consuming than removing duplicate content, data analysis, keyword research, link building and others.

• Over 28% of the SEO gurus point out that building relevant backlinks is their biggest challenge: while last year’s huge issue was mobile optimization, the current focus is on finding places for backlinks which are worth the effort.

In conclusion, this month’s changes in the SEO world showed that constant learning is a must – not for this year, not for tomorrow, but right now. Since search marketing will always be driven by content, link, and mobile-friendly practices, it is clear that, no matter what forms of content marketing work best for you, earning backlinks to your content is what makes you grow. New technologies will be on their way in the future, so our job as SEO specialists is to determine what works best for our sites.

Make Your HVAC & Appliance Company Known

Everyone enjoys the convenience that comes with a proper HVAC system. Air conditioning and heating systems are everywhere – in shops, offices, our homes, and restaurants. We are dependent on the work they do for us, which is why HVAC contractors are necessities. If you specialize in this field of work, you should know how tough the competition can be. This is exactly why you need to make your business as known and visible as possible. 411 Locals is here to offer you this opportunity. With our Internet advertising, you will get more calls than you have hoped for.

Those who underestimate online presence and the importance of getting results on the first page of the most common searches miss out on potential calls from paying customers. People would use the Internet to find anything, whether it is appliance repair experts, duct cleaners, or air conditioning specialists. And since the competition is so strong, getting on the first page seems unrealistic to many. However, with 411Locals by your side, your business will be shown on the first pages of local search results, and you will notice the progress almost immediately. Suddenly, you will find yourself receiving more calls, and that will notably increase your revenue.

411 Locals is a company that strives to give its clients the exposure they need to remain competitive and successful in any field. We will create for you a listing, website, social media profiles, and a persuasive YouTube marketing video. All in the effort to make your business the one that gets calls from potential customers who are looking for you online. Whether you offer a professional refrigeration repair or you specialize in the installation and maintenance of HVAC systems, you can get on the first page of any Google search and attract clients that might have not known about you. Call us and allow us to make money for you!

Brands Are Clearer And More Responsive to Twitter Now

Twitter has turned into something far more complex than its early days of microblogging and bandwagoning. Now the social media platform gets more responsive to businesses. It is the new “Most responsive” feature that is now visible on some accounts. Basically, it tells you the hours when your business is most responsive? But how to make it useful for theTwitter account of your business? Is it just a test and do the retailers have any control over it? /see the original article at promotionworld.com

It is clear that businesses that need constant feedback from clients are going to need this feature. That's the case with industries like retail, tech and automotive, indeed. The certain time frame will give guiding light to those customers who expect immediate response. While the medium expectation for response can be easily beaten by socially active brands or reduced to epic fail by seemingly responsive businesses, the “most responsive” feature will be a kickstart for a change.

Picking Tweets With Higher Engagement Clearly a test, “Featured Tweets” is a tab that picks from those with higher engagement. In fact, it was a long-expected change for Twitter and it's definitely one that mirrors the “featured pics” on Facebook. As far as the business accounts in Twitter are concerned, this new feature would bring benefits as long as the account owners are authorized to create the lists of featured tweets along with the option to emphasize specific detail and features on them – such as logos, campaigns, special offers, seasonal deals and other elements like these.

Pros and Cons of the Short-Content Approach to SEO

Many content writers don’t dare questioning the notion that Google loves long content. They hear that same mantra over and over again ad infinitum. But what if there is evidence to the contrary and nobody has noticed it yet? What if a company like 411Locals excels at benefiting from balancing short and long content while the rest of you still dream of reaping the rewards of long articles, which may never come? Is short better than long content or vice versa? Perhaps, they just have different pros and cons, and in capable hands, they can both be very efficient.

The Effects of Syndication

Long content brings long-tail SEO traffic easily – that’s the most frequently heard argument in favor of using it when you want more traffic, more shares, and engagement. However, there’s one tactic that often gets ignored – short articles can be syndicated for better exposure. The latest analysis of Jamesclear.com shows that social shares can be increased with 70% by only syndicating to one site.

Time Is of the Essence

Short articles take less time. You can write multiple short posts instead of a big, ultimate guide. When you have built your own audience, your subscribers will check out and read each and every article you post, no matter how small it is. This actually leads to more shares, hence more traffic. Two short articles instead of one long will get slightly more social shares. This means more total shares with fewer words written.

What About the Cost?

If you work with freelance writers, you should consider the cost of the article. The average content marketer makes a decent amount of money, and a writer that specializes in long articles can charge you double. What is more, the attention span of users worldwide is shorter than ever. In order to maintain a high reading rate, you will need the short-content approach.

Quantity Doesn’t Mean Quality and More Traffic

Writing short content gives you the flexibility to test new ideas faster and easier before you switch to long content. And one more thing – oftentimes, longer articles are in one way or another comprehensive guides. And those guides are now crowding the search results. You cannot expect that 3000 words will make your groundbreaking analysis of the Brexit voting results climb to the first page for its target keywords, when its content can’t be very different from any other topic-related article.

What Strategy to Use for My Blog or Site?

Considering the pros and cons of the latest content strategy examples, 411Locals suggests that the best approach is to use a hybrid strategy. It is an evergreen master plan since there will be always people who respond to short content while others enjoy spending more time reading and thinking over long articles.

Get Your Cleaning Services on the First Page

Whether you are new in the business or you are a well-known cleaning company, having “top page” online presence will increase the calls you get. With 411 Locals, you will open your business to potential customers who prefer getting the services they need through the convenience of the Internet. Not only will you be able to advertise your business to a wide demographic, but you will also get a new website as well as an effective social media campaign and more. We, at 411 Locals, will make sure that you receive attention that will underline the nature of your business. Whether you run a dry cleaning company or you provide a pressure washing service, you will feel the flow of customer moving towards your direction.

Throughout the years, we have been working with various cleaning specialists and all of them have benefited from our services. Both home and businesses owners are actively looking for various services ranging from air duct cleaning to window cleaning and installation. On the other hand, your competition is looking for ways to get to that first page. You should also keep in mind that some clients research the companies they are considering before hiring them. That process largely takes place on the Internet, and if you are ready for their attention with a first page placement, you will inevitably get more clients. Allow your house cleaning service to become the preferred choice for many by acquiring a place on the first page of your future clients’ search results.

No business is too small to find its place on the top results. If you are a carpet installer, a janitorial service provider, or if you specialize cleaning and maintaining pools, you can be sure that proper online placement and optimization of your listing and website will get you the extra calls you need. With 411 Locals, you will increase your revenue. That is why investing in your online presence is the right call for the future of your business. Call us and we will make sure to give your company the extra attention that you need!

Boost Your Online Presence for Your Landscaping & Tree Services

Whether you provide a professional tree services or you specialize in landscaping and irrigation, you always need your company to be noticed by people who are looking. This is where we, at 411 Locals, come in – to make you the first choice for many potential customers. With our Internet advertising service, you will get on the first page of Google’s search results for your area, and this will allow people who need your assistance to find you quickly and easily. It does not matter what type of business you have, whether you are a lawn irrigation equipment supplier or a tree contractor, getting noticed online is vital for your business revenue, and this is what makes the services of 411 Locals a necessity for your company.

Internet advertising is not only for those who offer services, it is also useful when you are selling your products on the market. People search the Internet for all their necessities, including lawn sprinklers, synthetic grass, seeds, garden equipment, and more. If you are a lawn sprinkler system contractor or you sell mowers, outdoor kitchen items or anything else, you should definitely consider to invest in your online presence. Getting on the first page will get more attention towards your company, and that will increase your sales and income. This is especially important for online stores.

As a company that has been working with all kinds of businesses since 2007, 411Locals is ready to take your business to the first page, whether you offer professional stump grinding, tree care, landscaping maintenance or lawn mowing. The most evident result of our efforts will be the increase in phone calls that you will get. Turn to us, and allow us to redirect the flow of customers towards you!

Benefits Of Online Presence For Your Business

• Increased Business Exposure
• More Sales
• Brand Awareness
• Higher Return on Investment (ROI)
• Easier Showcase of Your Products and Services
• Improve Your Company’s Image
• Easily Build Relationships With Your Customers
• New Market for Your Business
• Low Start Up Costs

The Latest News Regarding the Expected Penguin 4.0 Update

The SEO specialists all over the world have been waiting for Google to launch the Penguin 4.0 update for over 4 months now. Many of them expected the launch date to be World Penguin Day, which is on 25th April and sounds like the perfect time for that. But since nothing happened on that date, everyone is wondering what to expect from now on. It has been well over a year and a half since Google launched Penguin 3.0, which is why SEO specialists are becoming very impatient.

All we know for now is that the Penguin 4.0 algorithm should be a real time version. That means that the algorithms are not pushed out at a certain time and run at all times. So, the new Penguin recoveries and penalties will happen at any time.

This is very similar to Panda updates, where Google said that we probably wouldn’t notice more changes because the updates are still rolling. As a matter of fact, we don’t notice any drastic updates like we did before, but we do see some small changes. The information we currently have is that Panda is rolling and Penguin should be really quick, based on how fast Google indexes new and old links.

Many specialists from the industry suspect that once Penguin 4.0 hits, we will all notice some quick changes. This will probably last for a month or so, and once it is good enough, Google will set Penguin free and let it wander the SERPs.

The digital marketing experts know that Penguin is one of the most popular Google updates which penalizes websites with spammy backlink profiles. They hope that when the new update is launched, the websites that use spammy and shady link-building techniques will no longer be on the first pages.

In case you need more information and helpful advice on SEO solutions and trends, get in touch with the optimization experts at 411 Locals. Our team of specialists can answer all your questions and help you improve your online presence.

Long Content at All Cost Can Backfire – Why and What Is the Solution

One of the most frequently encountered problems that SEOs and freelancers are facing repeatedly is how to make a service page longer when the service itself is boring, straightforward, vague or some nauseating combination of those elements. Then the average SEO specialist finds comfort in the mantra: “Google loves longer content”. Well, that's not necessarily the case.

While it's clear that on average, long-form content wins engagement, climbs the SERP and triggers sharing, it does not make long-form content attractive. Or from another point of view, if it was true, then it would be like the false notion that books are better when they have lots of pages. Imagine if William Shakespeare only wrote poems about peasants toiling for the Crown, and if he used only the same fifteen or twenty words in every single poem. So what can we add up here? It is clear that:

Longer content doesn't equal great content;
Writing longer content shouldn't be your primary goal;
Longer content is not the one and only factor for higher rankings and more shares;

There are many factors that show the downside of that overall trend. It's the constant rise of abandonment rates, the shrinking attention spans and the modest percentage of people who actually read long content to its end. Furthermore, many of the latter not only skip the end paragraphs – they also scan through the body, without reading every word or sentence.

So what are the characteristics of readable and sharable content:

The right content answers the queries of the visitors and help them complete their goals;
It gives great user experience no matter what is the visitor's choice of browser or device;
Saves time by delivering the sought-after information and experience quickly;
Combines the aforementioned elements better than the competitors;

Now let's see some examples. First, you should create content that helps people and do it efficiently. You should match your content to your audience's needs and your business/personal goals. Hundreds of additional words will not help you reach your goals any more than ten more words. Never write an ultimate guide where a single image could more powerfully convey the same value. Just like actions speak louder than words, a single relevant picture is worth a thousand words.

Next, you should always made a clear distinction between user-friendly, content-friendly and SEO-friendly characteristics. These are three different nuances of your website and if one of those three pillars is crumbling, the end result will never be satisfying;

While content is king, the audience is the queen. And just like the queens from the classic novels, the audience wants the relevant information. And it wants it now. So if you still think that those long and detailed guides are worth more than shorter and smarter pieces of information, which are keyword-rich and have lots of multimedia, please reevaluate your strategy before it's too late.