What to Do with Internal Linking after the April 11th Google Warning

Most of you, as SEOs, face the same challenge over and over again – to consider who we link and what we link from our websites. And this week, Google announced the following: linking to unnatural looking sites or in unnatural patterns will penalize you. It's not something that nobody have  seen coming. Every once in a while  the search engine finds new ways to reduce PR and the overall value of your links for the sake of spam control. But what are the onsite aspects of this latest change and how we can get benefits?

It turns out that internal links will have more power in the future. In other words, Google will reward internal links in a new way. So let's see what are the possible scenarios for now and how you can build up a strategy that will take you ahead of the competition.

The Screaming Frog Strategy

1. Use Screaming Frog and analyze with it the Google Search Console Search Analytics data. If you notice that a page on a deeper level is earning an interesting amount of traffic, you can opt to neutralize some of the level-creating internal links to that page from pages in higher levels. For example, a blog post buried in the archive can have higher traffic because of a new "evergreen posts" blurbs in homepage;
2. Use Screaming Frog by downloading the InLinks report and use it with Fusion Tables in order to visualize what URLs represent the most relevant nodes, hence use those nodes as spots (if justified) for placing those internal links that can help a page you want to be crawled frequently and to earn more Page Authority via link equity redistribution;

The Good Internal Links Will Bring Positive Impact 

So besides checking the traffic changes and redistributing, you can provide navigation, link off to specific pages ans categories – all that for the sake of indexing and crawling. Eventually, it would lead to higher traffic. So what are the first insights after Google's April 11th announcement?

You don't need to think twice about adding another link or reference to a specific category page;
Internal links tend to have the largest impact on already authoritative sites: some high-authority websites already made such redesigns – linking to strong pages in orde4r to get many pages deep in your site structure to get crawled and indexed;
It's prudent to remove manipulative links: a word on a page, on category-level page or blog-level page is a visitor-friendly linking. On the opposite side, links stuffed into footers, in deeply index pages or paginated versions of things will hurt the ranking of your site;
The main principle is to do changes for SEO, which are beneficial to visitors as well. An XML sitemap is an exception, though;
Footer links can be replaced by sidebars and top navigation links. Even in-content links are a better option;
High-authority websites with well-developed footers are an exceptions: it works when non-anchor text links go to all the properties that your site owns and controls;   

411 Locals 's Top Priorities for SEO Content Creation

As it's already a common knowledge among the SEO specialists, content is king and the audience is the queen. Creating good content itself is a process that deserves its own ranking factors. Below 411 Locals is showing you the top priorities you need to have in your mind when coming up with content marketing strategy.

Creating More Engaging Content

Having the attention-grabbing formula of success is the first and foremost priority when creating content. Setting yourself apart from the competition does not take a genius. You just need to follow these steps:

Write shorter sentences;
Use power words – Google a list and put it to use;
Utilize headings and subheadings;
Use a storytelling approach;
Involve your audience;
Be confident – IMAO works better than IMHO;
Use information from your niche more often;
Come up with a compelling title, shocking if needs be;

Better Understanding of What Content Is Effective – and What Isn't
As I mentioned before, the best way to measure the online impact of your content is the audience you're building around it. Never forget to publicize your articles and blog posts. Once you do it, use tools that track and show detailed data of your influence.

Finding Better Ways to Change the Purpose of Your Content-ma

If you are a content creator with more than four years of experience, you will find out that most of your texts written in for example, 2012 are just floating around, without specific purpose. You can reforge those raw materials and publish them one more time, as soon as they go out of index.

Creating Visual Content

Visuals make the huge difference between useful information that stays unnoticed and the viral nonsense that everybody's talking about. Add visuals – videos, images, graphic content and more.

Become a Storyteller

People remember stories, not facts. Incorporate your data, watered-down statistics and arguments into a story that will be touching to your audience. This is a tactic of content personalization and better understanding of your readers.

Content Curation

According to the Wikipedia definition, content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

Focus on Content Personalization

The content marketing space is full of bland writing that lacks distinction as well as a capacity for understanding a brand’s fit within its margin. In other words, most writers produce content that could fit them OR any of their competitors. This isn’t particularly useful, so focus on the personalization of your writing style. For example, you can diversify your content by considering the average age of your audience. For example, you can include the perspective of recent college grads or mid to late twenty-year-olds. Or else, focus on experienced managers and consultants who need to build teams and learn how to spot the required talents.  

411 Locals is asking you: What is a static IP address?

411 Locals would like to ask you: Did  you ever wonder what is a IP address? If yes, just check this educational video., created for you by 411 Locals.

This is an Internet protocol Address or IP, is a unique number assigned to every device in a network. Just as a street address determines where the letter should be delivered. An IP address identifies devices on the internet. Network devices use IP addresses to communicate with each other.

When a device is signed a static IP address it does not change. In this case, the device has always the same IP address. Most devices use dynamic IP addresses which are re-signed by the network when they connect.This IP addresses are temporary and can change over time.