411 Locals Business Culture

411 Locals provide small business online marketing at a small - business price while ensuring that the service works and delivers measurable numbers of new customers. Can you see a 
diamond in the rough when you see one? 
Our vision is to grow the company to be the prime and exclusive provider of online marketing to small businesses worldwide. 
With the help of a highly motivated team of designers, marketers, programmers, and SEO 
experts, 411 Locals will make sure customer’s business is sought after on a local as well national level. 
Our Customers, our employees and our Affiliates are our Family. 

777 Spa Massage

It is a marketing video we made for our client 777 SPA Massage

411 Locals Keyword Research Part I: The Evergreen Method of SEO & Content Marketing

Let us take a deeper look into the keyword research. What are keywords? Those are the phrases the users enter in the search engines. With them they can find our websites and we, as SEOs and content marketers, must provide them with the best content possible. But the real question is “How to find those keywords?” All of us have some targets, websites, services to work for. This following method should be your starting point;
Keyword Planner

This is the basic tool you’re going to need. It will always be part of your future research, so it's essential to know how to use it. Just remember, this is not the actual search of the phrases. Those numbers are based on AdWords (ads in Google). There are four options you can choose from:

1. Search for New Keyword and ad group ideas;
2. Get search volume for a list of keywords or group them in ad groups;
3. Get traffic forecasts for a list of keywords;
4. Multiply keyword lists to get new keyword ideas;

You will mainly use the first of the aforementioned. The second is for search volume only. The fourth is great when you want to combine words. Let's check option number one.

Your product or service is the place where you enter your keywords. You can add them on different rows or with commas. Your Landing page is the place where you can add a URL, but more about that later. Targeting is the location you are targeting. You can choose the city – London, Sydney, Austin, or you can choose a bigger region – Las Vegas, Nevada, USA, etc. Negative Keywords is the place where you put words which you don't want to appear in the suggestion box. E.g – you want results for “carpet cleaning Las Vegas”, but you don't want results like “rug cleaning” to appear. In the negative keywords you enter “rug”. It won't show in the suggestions any more.

Keyword Filters – Here you get three options. The first one is Average monthly searches – you can choose whether the results to have a volume lower or higher than the value you have entered. The second is suggested bid, which is used for PPC campaigns. Ad impression share is also not so important from SEO point of view. But the bottom menu – Competition, is quite significant. Here you can choose the competition of the phrases. High means it is harder to rank for this word, Low is easier.

Keywords to Include – if you want some words to be in the suggestions, add them here. If you use the example above “carpet cleaning Las Vegas”, you can place “carpet” in this box. Now every suggestion will contain the phrase. This is how your result page should look like. Let's start from the top. Modify search is where you can change the phrases you have entered. Search volume trends is when you want to check how the same phrases work for mobile searches. 

Then you have Ad group ideas and Keyword ideas. What you should be more interested in is the second option. Here is where you can check each of the phrases you've entered and their average monthly searches as well as the competition. You can hover over the “?” boxes for more information. That chart icon shows you the search of the keyword for each month for the past year (when you hover). At the bottom you will see the suggested words. There could be hundreds of results. Use the filters to get the most on-point ones.

Longer or Shorter tweet is better ?

Are longer tweets better tweets?

Marketing Land broke down 4,700 tweets to discover

A gander at 300 of the most took after Twitter records to perceive to what extent brands', celebs' and media organizations' tweets are and how retweet checks fluctuate by length.
Twitter has chosen not to augment tweet lengths past the current 140-character limit. Be that as it may, would it matter on the off chance that it did?

To look at to what extent tweets ordinarily are, Marketing Land took a gander at 300 of the most prevalent brand, big name and media Twitter accounts, as recorded by social investigation firm Socialbakers. Those records are as of now running up against Twitter's 140-character limit, most ordinarily sending tweets with somewhere around 130 and 140 characters. Possibly, they'd top off any additional character space Twitter would have given them.

Be that as it may, despite the fact that more drawn out tweets are more well known among these records, they don't give off an impression of being any more famous among their gatherings of people than shorter tweets. The information demonstrate that shorter tweets frequently normal pretty much the same number of retweets as longer ones, and they now and then normal all the more, particularly big names' tweets. In the outline underneath, you can look at the information for yourself, including what offer of the tweets contained connections, hashtags and photographs or recordings (spoiler: such a variety of).

To perceive to what extent the most prevalent Twitter records' tweets ordinarily are — and how those tweets' lengths connect with retweet rates — Marketing Land gathered the latest 200 tweets sent by Socialbakers' arrangements of the 100 most-taken after brands, famous people and media organizations. In the wake of barring retweets and answers, the set contained 4,751 tweets: 301 from brands, 1,742 from big names and 2,407 from media organizations. We then assembled those tweets into sections by additions of 10 characters. At that point we figured the normal number of retweets that the tweets in those character bunches got.

The 5 Ranking Factors Working for Your 2016 SEO

On quarter of 2016 have passed and the rankings you worked so hard for are not moving? But how is that happening when you're creating nice, readable content and generating high-profile links? The key to the answer is that the world of SEO is a place where some factors outweigh others and the end result depends on which strategies should be incorporated in your future campaign. 

So which factors are the most important for the rest of the year? This is one of those loaded questions that would force me to accept a questionable premise merely by answering it. However, I can dignify it with a reply by pointing out the strategies that worked for me so far this year:

1. The post-Mobilegeddon conditions for your site to be mobile-ready. You have three options: responsive design, which serves the same html code on the same URL regardless of the users' device, but can render the display differently, based on the screen size; dynamic serving, which uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user’s browser; separate URLs – it serves different code to each device, and on separate URLs, trying to detect the users’ device and redirect to the appropriate page using HTTP redirects, along with the Vary HTTP header. 

And one more thing: you should apply SEO for the apps on your website.

2. Transferring your website to HTTPS. The whole idea of the “S” in HTTPS is the safety of your URL. Google openly encourages the migration from HTTP to HTTPS by giving a ranking boost to sites going HTTPS.

3. Schema.org. This is the essential markup to put in the code for 2016. Basically, this addition will make the crawling of your website so easy that over time, the markup itself might go to the rankings, as the leading search marketing gurus predict - https://www.seroundtable.com/google-structured-markup-ranking-purposes-20885.html Schema will point out your logo, the testimonials page, your whereabouts and so forth.

4. Actively seeking links to your site. The old tactics still work – writing long pieces of content, publishing them in highly-trusted places, making your content viral. To enhance the initiative, you can invest in tools. For example, the paid features of Majestic SEO will allow you to analyze the links of your competitors. You will be free to choose a similar strategy for your link building. 

5. Bring content creation to a whole new level by becoming an influencer. The proper use of keywords for your posts is the essential part of your content-marketing strategy. You should post and publicize your content on a regular basis. However, you will earn even more credibility if you build your own audience. To ease up the process, you can add a nice tool to your Twitter account. It is called Audiense – the same tool that was previously known as SocialBro. 

It will show you the metrics of your Twitter profile, including the influence you have over your audience. The more people you influence, the more you can convince the search engines that you are a subject-matter expert. 

How to rank on Google First Page ?

Do you know how exactly you can rank your website or blog on Google first page?
Well, 411 Locals would like to share some reliable information with you, about the secrets of Google's first page. We would like to talk about business visibility progress with 411 Locals and business online growth options in addition to the basic pack.

As we well know, there are a lot of cities in the US. let say they are small, medium and largely populated. The cities with population up to 20 000 are considered as small. Getting on first page of Google can take about 60 days. This can take 6 mounts in the medium-sized cities with population from 20 000 to 80 000.

In big cities, with a population above 80 000, this happens in about 9 months. It is different with Megapolises, that are with a population more than 600 000. In that case reaching top placement can take a year. SEO depends on many third parties to do their job correct, all the time frames are on average estimation, based on previous performances.

As we advance on the optimization process, the businesses are found first for ZIP code search. Later on the business show in neighborhood searches. And finally, the business is found in searches whole city. These are The 3 optimization steps that every business goes through.

To achieve this, we optimize on keywords , which the client use to find businesses online.

1. We have long tail keywords. They are usually 3 or more words phrases. They target more specific audience.

2. Mid tailed keywords are shorter and more generic. Usually 2 words. They target a broad audience.

3. Short-tailed key-words are short and generic, typically one or two words. They also targeted a broad audience.

We combine those keywords in all 3 optimization stages. The first stage consists all long tail keywords. The second stage is a combination between long-tailed and mid tailed keywords. Finally, the third stage is a combination, between short-tailed and mid tailed keywords.

What we do, when the customer claimed they are not receiving enough clients, after the business is on the first page.

First, we make sure that the customer always answers their phone. On average 62% of the phone calls from potential clients are left unanswered.
Second, we will make sure business knows how the clients found them.We ask our customers to ask their clients if they find them online.

Many businesses receive calls from the google search. But they don't know until they ask. Less than 5% of all businesses ask their clients how they found them.

We also do a A/B Testing. For example, we can add a special offer to client's website and monitor to see the results. 411 Locals also offers additional income generating solutions for our clients;

1. Local market domination. As a result, some of our clients are receiving more than 50 calls per day
2. AdWords. For clients, looking for fast results, an Adwords campaign is great solution.

We, at 411 Locals do care about the prosperity of our clients businesses. customer satisfaction of our clients is our highest priority.

411 Locals’ Oldies but Goldies - 5 Evergreen White Hat SEO Techniques That Work

You probably know that Google frequently changes the Search Engine Algorithms. Updates take place on an almost regular basis. Just last year (2015), 5 significant updates were rolled out. Furthermore, with the beginning of 2016, Google announced two more updates.

If you are a small or medium size business owner, then  you, or your SEO company, should take immediate action in response to these Google updates Complying with the latest changes is imperative if you want your website to be competitive and visible on the first page. Think of Google’s algorithm as  legislation- a law that changes every year.

Regardless of the changes, there are  5 basic evergreen SEO techniques that should be considered:

1. Choose your hosting and domain name wisely. The first thing you need to do is think of how people will eventually find you on the web. This process is usually referred to as Keyword Research. The more relevant the keywords are to your business, the better. Once you have your keywords, it is time to decide upon a domain name. The best practice is to use short and easy-to-remember domain names. Additionally, make sure the domain is highly relevant to your business name and/or location.  For example, if you run a construction business in Chicago, and the name of your company is Titan Build, then your domain name should be something like titanbuildch.com. Last, but not least, choose reliable hosting services over cheaper ones. You need to make sure your hosting adheres to at least the basic SEO guidelines.

2. Having a cool design for your website is not always enough. Your website has to fulfill two basic roles simultaneously: to sell your service and/or product, and to be searchable. As you know, tireless spiders crawl the web 24/7, collecting and analysing data. Ranking comes as a result of these actions. Your main goal is to make sure that spiders can easily crawl all the relevant information on your site.. In order to do that, you need to take into consideration factors such as web page layout, site structure, keyword consistency, user experience and mobile friendly navigation.. In a next post, I will elaborate on these factors.

3. You may have heard already that content is King - that’s never an understatement. Spiders love fresh and unique content. They will highly appreciate your distinctive website description. Make sure you take your time to provide unique, clean and understandable description for every one of your services or products. Google will rank higher the websites that expose quality content. Make the content not just informative but useful, with a lot of interesting, updated, and helpful information. For example, share your experience and advice with others - no matter if they are customers, visitors, or even competitors. In return, they might comment or share your content, and this will be a great signal to Google. Write content for your audience, and let them be your social ambassadors.

4. Remember - use only white-hat backlink strategies.For your website  to be recognised as an important and popular, you need to work on your backlinks. This can only be achieved with whitehat backlink strategies. The black hat SEO techniques and link building strategies can provide you with fast results, but once Google finds out, the website will be penalized for a long time.
   Here are a couple of examples of white hat backlinking strategies:

• Share your experience with others using blogs and forums.
• List your company in proper directories.

5. Have a blog where you post fresh content. This will help you achieve higher Google ranking. Having a blog is almost a must, but posting unique content in your blog regularly is more than a must. Google will highly appreciate it if you have other guest bloggers posting for you. Make your blog as useful as you can. This will increase the chances of popularity and sharing your posts in social networks. For example, provide case studies from you work or completed business projects. Back your words with relevant pictures and videos.