Boost Your Online Presence for Your Landscaping & Tree Services

Whether you provide a professional tree services or you specialize in landscaping and irrigation, you always need your company to be noticed by people who are looking. This is where we, at 411 Locals, come in – to make you the first choice for many potential customers. With our Internet advertising service, you will get on the first page of Google’s search results for your area, and this will allow people who need your assistance to find you quickly and easily. It does not matter what type of business you have, whether you are a lawn irrigation equipment supplier or a tree contractor, getting noticed online is vital for your business revenue, and this is what makes the services of 411 Locals a necessity for your company.

Internet advertising is not only for those who offer services, it is also useful when you are selling your products on the market. People search the Internet for all their necessities, including lawn sprinklers, synthetic grass, seeds, garden equipment, and more. If you are a lawn sprinkler system contractor or you sell mowers, outdoor kitchen items or anything else, you should definitely consider to invest in your online presence. Getting on the first page will get more attention towards your company, and that will increase your sales and income. This is especially important for online stores.

As a company that has been working with all kinds of businesses since 2007, 411Locals is ready to take your business to the first page, whether you offer professional stump grinding, tree care, landscaping maintenance or lawn mowing. The most evident result of our efforts will be the increase in phone calls that you will get. Turn to us, and allow us to redirect the flow of customers towards you!

Benefits Of Online Presence For Your Business

• Increased Business Exposure
• More Sales
• Brand Awareness
• Higher Return on Investment (ROI)
• Easier Showcase of Your Products and Services
• Improve Your Company’s Image
• Easily Build Relationships With Your Customers
• New Market for Your Business
• Low Start Up Costs

What to Do with Internal Linking after the April 11th Google Warning

Most of you, as SEOs, face the same challenge over and over again – to consider who we link and what we link from our websites. And this week, Google announced the following: linking to unnatural looking sites or in unnatural patterns will penalize you. It's not something that nobody have  seen coming. Every once in a while  the search engine finds new ways to reduce PR and the overall value of your links for the sake of spam control. But what are the onsite aspects of this latest change and how we can get benefits?

It turns out that internal links will have more power in the future. In other words, Google will reward internal links in a new way. So let's see what are the possible scenarios for now and how you can build up a strategy that will take you ahead of the competition.

The Screaming Frog Strategy

1. Use Screaming Frog and analyze with it the Google Search Console Search Analytics data. If you notice that a page on a deeper level is earning an interesting amount of traffic, you can opt to neutralize some of the level-creating internal links to that page from pages in higher levels. For example, a blog post buried in the archive can have higher traffic because of a new "evergreen posts" blurbs in homepage;
2. Use Screaming Frog by downloading the InLinks report and use it with Fusion Tables in order to visualize what URLs represent the most relevant nodes, hence use those nodes as spots (if justified) for placing those internal links that can help a page you want to be crawled frequently and to earn more Page Authority via link equity redistribution;

The Good Internal Links Will Bring Positive Impact 

So besides checking the traffic changes and redistributing, you can provide navigation, link off to specific pages ans categories – all that for the sake of indexing and crawling. Eventually, it would lead to higher traffic. So what are the first insights after Google's April 11th announcement?

You don't need to think twice about adding another link or reference to a specific category page;
Internal links tend to have the largest impact on already authoritative sites: some high-authority websites already made such redesigns – linking to strong pages in orde4r to get many pages deep in your site structure to get crawled and indexed;
It's prudent to remove manipulative links: a word on a page, on category-level page or blog-level page is a visitor-friendly linking. On the opposite side, links stuffed into footers, in deeply index pages or paginated versions of things will hurt the ranking of your site;
The main principle is to do changes for SEO, which are beneficial to visitors as well. An XML sitemap is an exception, though;
Footer links can be replaced by sidebars and top navigation links. Even in-content links are a better option;
High-authority websites with well-developed footers are an exceptions: it works when non-anchor text links go to all the properties that your site owns and controls;   

How to rank on Google First Page ?

Do you know how exactly you can rank your website or blog on Google first page?
Well, 411 Locals would like to share some reliable information with you, about the secrets of Google's first page. We would like to talk about business visibility progress with 411 Locals and business online growth options in addition to the basic pack.

As we well know, there are a lot of cities in the US. let say they are small, medium and largely populated. The cities with population up to 20 000 are considered as small. Getting on first page of Google can take about 60 days. This can take 6 mounts in the medium-sized cities with population from 20 000 to 80 000.

In big cities, with a population above 80 000, this happens in about 9 months. It is different with Megapolises, that are with a population more than 600 000. In that case reaching top placement can take a year. SEO depends on many third parties to do their job correct, all the time frames are on average estimation, based on previous performances.

As we advance on the optimization process, the businesses are found first for ZIP code search. Later on the business show in neighborhood searches. And finally, the business is found in searches whole city. These are The 3 optimization steps that every business goes through.

To achieve this, we optimize on keywords , which the client use to find businesses online.

1. We have long tail keywords. They are usually 3 or more words phrases. They target more specific audience.

2. Mid tailed keywords are shorter and more generic. Usually 2 words. They target a broad audience.

3. Short-tailed key-words are short and generic, typically one or two words. They also targeted a broad audience.

We combine those keywords in all 3 optimization stages. The first stage consists all long tail keywords. The second stage is a combination between long-tailed and mid tailed keywords. Finally, the third stage is a combination, between short-tailed and mid tailed keywords.

What we do, when the customer claimed they are not receiving enough clients, after the business is on the first page.

First, we make sure that the customer always answers their phone. On average 62% of the phone calls from potential clients are left unanswered.
Second, we will make sure business knows how the clients found them.We ask our customers to ask their clients if they find them online.

Many businesses receive calls from the google search. But they don't know until they ask. Less than 5% of all businesses ask their clients how they found them.

We also do a A/B Testing. For example, we can add a special offer to client's website and monitor to see the results. 411 Locals also offers additional income generating solutions for our clients;

1. Local market domination. As a result, some of our clients are receiving more than 50 calls per day
2. AdWords. For clients, looking for fast results, an Adwords campaign is great solution.

We, at 411 Locals do care about the prosperity of our clients businesses. customer satisfaction of our clients is our highest priority.

WordPress Best SEO Practices in 2016

WordPress is a classic example of from-humble-beginnings-come-great-things concept in the world of SEO. 411 Locals reminds you, that It started out as a simple blogging tool and by 2015 it became the leading content management system worldwide – arguably every fourth website is a WordPress site. The latter include NASA, CNN, the NYT, Best Buy, eBay and many, many more brands using this free and customizable platform.

So how to get the best of WordPress and make a name in the world of SEO and web design? Here is the list of must-do actions you need to take.

1. Setting Up Web Hosting

One of the most important ranking factors is the website speed. That's the foundation of successfully navigating your WordPress site and it's never a secondary investment – so be aware of any offer you get from hosting service providers. These are the key characteristics you need to know when you evaluate the pros and cons in the offer:

the provider's support for plugins; 
the backup support;
the availability of staging environment;
the volume of bandwidth;
the operating system;
famous and infamous sites in your IP range;

2. Content Delivery Network

For a faster website, with lower bounce rate and user-friendly interface, your static content (images, javascript, and CSS) is the major drawback. The CDN caches the content, thus lowering the response time.

3. Find an SEO Friendly Theme

Sadly (or not) the most beautiful WordPress themes are not necessarily the most optimized ones. You need to consider a handful of features before you opt for something appealing. First, concentrate on the following:

Look for clean and fast code for shorter load time;
A limited number of CSS and Javascript files is always an advantage;
Look for simpler design to get a user-friendly navigation;
The responsive design is a must for 2016;
The use of Schema Markups guides the search engines and help you rank better;

4.The Important Steps When You Launch Your WordPress Site

Use a cache plugin for increased website speed and performance: plugins like W3 Total Cache or Hyper Cache will do – just make sure that once activated, your plugin is also activated through the settings menu; 
Categories improve user experience and provide easy access to pages to get indexed: use generic topics that represent a keyword that your potential viewers would be looking for. Keep each post included in less than 2 categories and make sure your archive pages have content too;

Tags improve user experience and increase engagement: tag the relevant topics by post and keep them short – two words at max. Do a monthly evaluation and get rid of unnecessary tags; 

Permalinks increase the search rankings when keywords are used and the overall SEO-friendly characteristics of your pages will be improved: don't leave the default WordPress settings – Google support designated it as a bad choice. When you construct your URL, avoid “&”, “?” and “!” characters. Also, use hyphens instead of underscores;
Spam comments will hurt the performance of your website, so you should improve your credibility by taking some precautions; disallow anonymous posting and hyperlinks, prevent spammy comments through CAPTCHA code and use the “nofollow” attribute;

5. How to Optimize Your WordPress Website Quickly?

Optimized meta elements increase the click-through rate, so adjust your post type settings and most of all, download a special plugin – Yoast SEO;
The XML sitemap feature of Yoast will help you gather all your posts and pages in a list that search engines can easily read. Just make sure you have the sitemap of your website submitted in Google Search Console;
Proper internal linking will create an outstanding site architecture and distribute page authority throughout your site: place links that look natural and connect all the pages that need to be indexed. You can use a plugin for the process – WP-Optimize by xTraffic;

Optimized images provide better user experience and will be more likely to appear in image search: use keywords when you name your images (the image name must look natural), write an image alt tag description and fill in the image alt attribution description;
Never enough header tags: h1 h2 and h3 make your content readable and increase user engagement, so go ahead and make your audience ready for the next paragraph with a header;
Duplicate content is a major issue, so use rel=”canonical” tag to indicate where the source URL of your content is. Make sure all pages on your website have the tag enabled;
Guide the SERPs what to look for and what not with the help of robots.txt: make sure that all your quality pages and posts are allowed to be indexed in the robots.txt file;

6. Secure Your Website with Regular Maintenance

The broken links on your website can lead to poor user experience and decreased ranking in the long run, so download Integrity (for Mac) or Xenu (for PC) and fix the external links. In addition, the Redirection plugin will fix your 404 errors, so you won't have to do a manual check for broken links every once in awhile;
Backing up your website will help you rest easy, comforted by the knowledge that your SEO efforts were not in vain: use the cPanel or get a plugin like BackupBuddy;