You probably know that Google frequently changes the Search Engine Algorithms. Updates take place on an almost regular basis. Just last year (2015), 5 significant updates were rolled out. Furthermore, with the beginning of 2016, Google announced two more updates.
If you are a small or medium size business owner, then you, or your SEO company, should take immediate action in response to these Google updates Complying with the latest changes is imperative if you want your website to be competitive and visible on the first page. Think of Google’s algorithm as legislation- a law that changes every year.
Regardless of the changes, there are 5 basic evergreen SEO techniques that should be considered:
- Choose your hosting and domain name wisely. The first thing you need to do is think of how people will eventually find you on the web. This process is usually referred to as Keyword Research. The more relevant the keywords are to your business, the better. Once you have your keywords, it is time to decide upon a domain name. The best practice is to use short and easy-to-remember domain names. Additionally, make sure the domain is highly relevant to your business name and/or location. For example, if you run a construction business in Chicago, and the name of your company is Titan Build, then your domain name should be something like titanbuildch.com. Last, but not least, choose reliable hosting services over cheaper ones. You need to make sure your hosting adheres to at least the basic SEO guidelines.
- Having a cool design for your website is not always enough. Your website has to fulfill two basic roles simultaneously: to sell your service and/or product, and to be searchable. As you know, tireless spiders crawl the web 24/7, collecting and analysing data. Ranking comes as a result of these actions. Your main goal is to make sure that spiders can easily crawl all the relevant information on your site.. In order to do that, you need to take into consideration factors such as web page layout, site structure, keyword consistency, user experience and mobile friendly navigation.. In a next post, I will elaborate on these factors.
- You may have heard already that content is King - that’s never an understatement. Spiders love fresh and unique content. They will highly appreciate your distinctive website description. Make sure you take your time to provide unique, clean and understandable description for every one of your services or products. Google will rank higher the websites that expose quality content. Make the content not just informative but useful, with a lot of interesting, updated, and helpful information. For example, share your experience and advice with others - no matter if they are customers, visitors, or even competitors. In return, they might comment or share your content, and this will be a great signal to Google. Write content for your audience, and let them be your social ambassadors.
- Remember - use only white-hat backlink strategies.For your website to be recognised as an important and popular, you need to work on your backlinks. This can only be achieved with whitehat backlink strategies. The black hat SEO techniques and link building strategies can provide you with fast results, but once Google finds out, the website will be penalized for a long time.
Here are a couple of examples of white hat backlinking strategies:
- Share your experience with others using blogs and forums.
- List your company in proper directories.
- Have a blog where you post fresh content. This will help you achieve higher Google ranking. Having a blog is almost a must, but posting unique content in your blog regularly is more than a must. Google will highly appreciate it if you have other guest bloggers posting for you. Make your blog as useful as you can. This will increase the chances of popularity and sharing your posts in social networks. For example, provide case studies from you work or completed business projects. Back your words with relevant pictures and videos.
Няма коментари:
Публикуване на коментар