411 Locals Expands Overseas into the Australian Market

411 Locals, a Las Vegas, NV based Internet advertising agency, is planning to officially enter
The results are more than optimistic and inspiring. The local SEO services are translating very well into this new for the company market”, said Roumen Todorov, 411 Locals’ COO.

the Australian market in the beginning of 2019. The company specializes in the Digital Marketing,

Web Design, and SEO (Search Engine Optimization). 411 Locals serves mainly small and medium

local businesses in the U.S.

“Currently, we are testing the Australian market for our services.

The initial tests are showing positive optimization results for the tested accounts, and similar, if not better, progress than the US accounts. So far, 411 Locals has served more than 50,000 client businesses from a diversity of industries, throughout the U.S. The company plans to start a full-scale expansion into the Australian market and to provide the local small business owners with competitive and beneficial to the customers SEO services.

This year, the company increased its sales by more than 25 percent compared to last year,

due to accumulated know-how in the field of SEO and sophisticated sales and customer service

techniques. The quality of the SEO product allows the company’s clients to have their business

websites on the first page of Google’s search results for their local area of business operations.  

About 411 Locals:

411 Locals is an Internet advertising agency specializing in local Search Engine Optimization (SEO),

Web Design and Online Marketing solutions specially designed for small and medium-sized

businesses. The corporate headquarters is located in Las Vegas, Nevada,

and the subsidiaries are based in Bulgaria and the Philippines. More than 700 employees on

three continents are working to ensure the satisfaction of the company’s clients.  411 Locals is a

Google All-Star Partner, an elite group of top-performing Partners.

The company is among the TOP 5 SEO firms in the U.S.

For further information, visit 411locals.com.

How to benefit from Local SEO in 6 easy steps

Have you heard about local search engine optimization SEO? Well, if you are a small business owner, you may have. Local SEO is getting more and more important for any local business.  According to the latest stats, about 50% of clients searching for a local service or store via their smartphones visit the local business within a day. 34% who search on their laptop or desktop computer do the same. It’s notable that 18% of the local mobile searches lead to a purchase within a few hours. Actually, 76% of local mobile searches result in an offline purchase.

Obviously, it is pretty important for any local store owner or service provider to have decent, online presence and a website fully optimized for local search. This means, when a customer is searching locally, your website will appear on the first page of search results. Otherwise, your services will just stay unnoticed on the second or third page.

Below, are 6 easy ways that may help any local business owner make a huge step forward when it comes to local search.

• Actively use your Google + account. Write posts, follow local users and get followed by them. Share pictures of your latest work. Post relevant comments on local topics. Let the locals see that you are a real, active business. Create pages for your business on Facebook, Twitter, Instagram and other social networks. Be active, and generously share your thoughts and achievements. Link your social profile to your site. Social signals matter much when it comes to Google search ranking.

• There are more than 100 decent free business directories, and you need to register there your business, website, social networks, address, products, and services. This will give your website really great exposure. Will tell people and search engines that you are a real and responsible business. This will definitely boost your ranking. Do not forget that 90% of the people are checking the results that appear only on the first page.

• So, put in some additional effort in making your business appear on the first page of Google search results.  Create a Youtube channel. It is easy. Start making short videos and post them. No worries - you don’t need to be a Hollywood director! Just stream useful and helpful information related to your services. For example record and stream the result of your latest work. Videos contrasting “before” and “after” will greatly impress your clients. In the videos, the description includes descriptions of your business, phone number, address, link to your website. Spread the video through your social networks, and copy it to Vimeo and Dailymotion.

• The press release is only for big companies! Well, not really. There are plenty of affordable ways for a small business owner to release content and achieve great exposure. When done properly, a press release can be a great investment for any small business owner. Just come up with an interesting and intriguing headline, as well as topic. Mention your name in the body of the text. A press release can bring more traffic to your website and sometimes can even get noticed by local media and syndicated by the search engines.

• In you local area, there is a huge free of charge resource you can use to your advantage. There should be numerous blogs, media, public related websites, radio stations. Under any content, piece of news or article, there is an option for commenting. Spend some time to write some comments under popular news or articles.

• Get involved in discussions. This will start making your name popular among the local community. Just avoid over commenting and posting thin content. Because your profile might get banned. A proven tactic is to post comments a few times a week, but regularly. Check for forums and register yourself. Some of them may not allow you to put a business name and phone number. However, they allow registration and comments via your social network profiles - Twitter, Google+,  About.me. So, you will be able to comment with your business name. This can actually bring traffic to your website.

Local search optimization is a really great tool for a small or medium business to find its place under the sun. Remember, 60% of American adults use tablets or smartphones to search for local products and services. 90% of them will check the websites that appear only on the first page of Google. Only 10% will check the second page. 30% of mobile online searches are made just before a visit to the store. So, local search optimization is a must.

411 Locals Ranking: Best SEO Tools Worth Paying For

So, your WP website has been launched, you are way ahead of the competition, and you’re starting to make some profit. Staying on top is worth every cent and the wisest move would be to make a well thought out investment. Did you know that buying SEO tools is a sound investment that will yield long-term results? 411 Locals recommends the following platforms you should pay to utilize in 2016:

Tools for Website Monitoring:

Screaming Frog Spider Tool: It is a website crawler with growing popularity among SEOs and digital marketers. It’s a freemium tool, which means charges for full proprietary features and functionality are applied. You will take advantage of fast scanning of your domain’s URLs with checks of redirect loops and issues, 404s and server errors, details about robots.txt and sitemaps. For on-site content strategy, Screaming Frog easily identifies the optimal length of meta descriptions, headings, and more.

Raven Tools: Another tool for free site crawling. However, by paying 99 bucks per month, you will get significant marketing insights. You will see which aspects of your website and campaign are good in the long run and which aren’t. It is a smart tool that combines several of the others. It serves well organic and PPC optimization. You can use it successfully for social media, monitoring of SERP rankings, competition research, and reporting.

Tools for Social Media Marketing:

Buffer: It has a one-month free trial and charges 10 bucks monthly. Buffer takes care to share your content at the most suitable times. You’re in charge of the scheduling algorithm and the time-saving aspects of the tool will help you add articles to your queue, upload your videos, and share your images.

SproutSocial: It is the platform you need for social engaging. You can upload, publish, and schedule content across the platform and monitor all metrics of the former. That will help you outline the overall success of your publications, improving your strategy skills. Like Buffer, SproutSocial unites several platforms and connects profiles. The price is $59 per month.

The aforementioned tools will allow you to review your metrics and focus on the areas that will ensure the success of your marketing strategy. Furthermore, you will make social media investment with massive returns. In the next installment of our blog article, 411 Locals will recommend you resources for link analysis and copywriting worth paying for in 2017.

The previous post was all about the tools that can help you review your website metrics and monitor the progress of your social media strategy. But what about the other aspects of digital marketing and SEO? Which tools will make a difference in 2017? In this post, 411Locals will recommend you a few platforms for link analysis.

Whether you’re an advocate or an opponent of the current link building trends, links remain an essential part of any SEO campaign. The following tools will be a good investment when you seek answers to the most important question – “Am I doing it right?”:

Open Site Explorer: Moz’s favorite tool is about quality backlink profiles. It focuses on link authority and longevity. Paying for OSE’s services makes sense. Its free version allows you to see only the first five backlinks for your domain. For $99 monthly, you will have full visibility, unlimited reports, and access to other tools developed by Moz. You will be able to see anchor texts, page and domain authority, and do research. With Open Site Explorer, you will never have a bad backlink staining your website.

Majestic SEO: Majestic is a freemium tool since 2015. It would be right to say that every SEO professional had to deal with Majestic at some point. The tool calculates the trust ratio which is a site’s trust flow divided by the citation flow. Majestic has its own glossary that will help you understand the industry standards of your backlink profile.

Ahrefs Old and trustworthy, this tool comes at $99 per month. What makes Ahrefs unique is its easy-to-use competition research function. You can identify viral content and observe the keywords used in it. In other words, Ahrefs is helpful for both link building and content marketing.

Buzzstream: You can cover multiple aspects of your online marketing strategy with this tool. It is useful for email outreach and link building. Buzzstream is also great for team tasks. You can simplify task sharing once you set up your account. The latter is the only downside of the platform – the sign-up details are somewhat complicated.

Test the aforementioned tools to enhance your campaign. 411 Locals will give you more information about SEO-related tools and resources in the next post, so be sure to get back.

411 Locals Ranked Number One Among The Best Local SEO Companies For November 2016

FindTheBest SEO, a leading digital marketing industry ranking platform announced its latest ranking Top 10 Best Local SEO Companies for November 2016. The Number One position was granted to 411 Locals, a Las Vegas-based company, specialized in providing local search engine optimization to small and medium businesses. The company obtained 99.03 points out of 100 maximum.

“The ranking gives confirmation that our services are being recognized not only by our customers but by other experts in our field too. We are extremely proud of our dedicated team of professionals, that is managing to match such high international standards”, said 411 Locals representative Roumen Todorov, regarding the company’s recent achievement. Behind the success are 400 determined employees.

The ranking is based on an evaluation of over a hundred companies around the world, operating in the field of digital marketing. Appraisal criteria crucial to the field, that are taken into consideration by FindTheBest SEO, are such as innovative approach, company processes, reporting, the success of previous campaigns, business practices, client experiences, effective use of various marketing channels, etc.

411 Locals operates for more than 9 years on the local SEO market all over the globe. So far, the company served more than 40 000 businesses. An official Google partner with offices in the United States, Europe, and Asia, 411 Locals has obtained an A+ rating from the Better Business Bureau. This is the highest of grades among online advertising agencies.

About 411 Locals

As a full-service enterprise, the company incorporates an array of top-of-the-line strategies in their efforts to propel clients to success. Providing tailor-made web design and marketing solutions with proven results measurable on Google, the expert team at 411 Locals bring together an amalgamate of services. including web design, SEO, online and mobile marketing, social media, quality content and a range of other tactics in their campaigns customized for each client.

The Most Important Changes In SEO – Part 2

Welcome back to the summary of the most important changes in SEO by the end of September. This part will introduce you to the social media aspects of the latest updates. 411Locals will also give you some insights concerning the current SEO and online marketing trends.

New Rules: Getting a Verified Profile on Facebook

Facebook has implemented new rules for branded content. Evidently, the verification of your FB business page is becoming more important than ever. Verified celebrities, public figures, and easily recognizable brands have blue badges. On the other hand, companies and businesses, especially local ones, receive gray badges. Verifying your FB business page is a smart move since it boosts your rankings and your trust metrics,  as well as widens your audience. Basically, businesses have two options for verification: over the phone or via documentation. The latter takes time since you need to upload business documentation, and confirming your business’ legitimacy is also time-consuming.

Summary of Last Month’s Conferences, Podcasts, and SEO Debates

The future of search marketing, as always, can be described as an industry that’s been through a lot of changes. The survival of any company in the SEO business depends on its ability to use update hits as opportunities to learn, grow, and share with the rest of the community. While it is impossible to sort out the top tools and trends in SEO for the rest of the year, 411 Locals can present to you some important metrics for last month, considering the information shared in leading SEO blogs and personal pages:

• It turns out that almost ⅔ of their time, SEOs are creating quality content: this task is far more time-consuming than removing duplicate content, data analysis, keyword research, link building and others.

• Over 28% of the SEO gurus point out that building relevant backlinks is their biggest challenge: while last year’s huge issue was mobile optimization, the current focus is on finding places for backlinks which are worth the effort.

In conclusion, this month’s changes in the SEO world showed that constant learning is a must – not for this year, not for tomorrow, but right now. Since search marketing will always be driven by content, link, and mobile-friendly practices, it is clear that, no matter what forms of content marketing work best for you, earning backlinks to your content is what makes you grow. New technologies will be on their way in the future, so our job as SEO specialists is to determine what works best for our sites.

Keyword Research Part II: Methods of Keyword Research Different Than Using Keyword Planner

As I mentioned in the previous article, you have a few possible options to find new phrases and synonyms. And these options are not necessarily confined in the Keyword Planner of Google. In general, your possibilities for keyword research include:

1. The classical methods;
2. Forums;
3. Wiki;
4. Google Search Console (Webmaster Tools);

The Classical Methods include AdWords, checking competition (Ctrl+U for source of webpage) and Google Suggest.

Competition Research

Just open a competitor site and explore what kind of keywords he has used in his copy (text). Look in the headings, the beginning of the paragraphs, in image titles. You can also check the source of the web page (Ctrl+U). There you can look for “keyword” (use Ctrl+F) tag and check what they have entered. Bear in mind – not everyone is putting their keywords there. Then you can copy/paste those words in Google Keyword Planner (GKP). Do you remember that “Your landing page” section just under the field where you enter the words? Paste the competitor's URL there. Use the filters and you can get some really neat suggestions.

Google Suggest

Simply type your keyword in Google Search. At the bottom you will find a few suggestions from the engine. When you find something relevant, go one step deeper. There you can find even more synonyms. All of them you can put in GKP to see if the words are worth it.
Advanced Search

The methods above are rather basic and most of the other SEO specialists and writers will use them. So you need something unique. Here are a few suggestions where you can look for keywords:

Forums;
Wikis;
Articles, Reddit subreddits, Moz categories;
Google Webmaster Tools;
Pinterest boards;

Forums

There you can find content written by users. This is very useful, because you will know how a user calls a service. Every topic could be a potential niche and a potential article for your clients! When you find the right thread (use for example “keyword”+”forum/board/forums”) you can paste the URL in GKP. Wikis, competitor sites, Pinterest boards and other URLs can be used the same way.

Webmaster Tools

You can use them to check how people find your website. If you have a new one, it wouldn't be in much use in the beginning. But as soon as you gain some visits, queries or if you already have some, you will be able to see how the users have found your website. For example, you notice that 4 people have seen the site while searching for “app for cleaning house” and there is even one click. Let's say you haven't worked for this word and you have just discovered a new variation of a main phrase. Run in through GKP to check search volume.