411 Locals: It’s Been a While Since We Talked About Content — Page Title Optimization

People are visual creatures. This is why it is still strange that page titles are still one of the most overlooked aspects of SEO. Webmasters focus primarily on the technical bits, failing to realize that what they are crafting is not for search engines alone, it is for people above anything else. And people like to see interesting titles, not clickbaits of course, but engaging and enticing texts that make them stick around and see what you have to offer them. No matter if you want to improve the SEO of your website, enhance your content marketing strategy, or show off your optimization skills, titles are an important factor. Stick around and read some of the best practices that our team at 411 Locals has to share about page title optimization below.

Size Does Matter

Google displays around 50-60 characters of a page title, so your best shot is to aim for titles of around 55 characters or less, including spaces. The length of your title will affect how it appears in SERPs. If it’s too long, it will be cut off, and if it’s too short, Google might not deem it important enough to display at all. A good page title could have the following structure: main keyword, secondary keyword, company/brand name. It is important to have your primary keyword at the beginning of your title, so it does not get truncated.

Have Unique Titles on Every Page

Every page on your website is unique in its own way as it serves a specific purpose. Treat it as such. Aim to have a specific, descriptive title for each section on your site. It may sound like a difficult task given that there are hundreds of thousands of pages similar to yours, but fortunately for you, there are many CMS and code-based templates that allow you to create data-driven and unique titles for the most important pages on your website.

Don’t Forget to Use Your Target Keyword

Google uses the title of a page as one of the main ways to determine what that page is about and how relevant it may be to a search query. Therefore, having your target keyword in your title will help you appear in more SERPs. Do not try to trick the system by stuffing your title with keywords because Google can easily penalize you for spam.

There is a lot more to the perfect page title optimization strategy than what we discussed above, but there are still some trade secrets which we, at 411 Locals, keep to ourselves and our valued clients. If you wish to be one of them, let our SEO company help you reach new heights with your business!