It’s the Information Age. That means a company’s rank in the search engine results pages (SERPs) can be the difference between profitability and bankruptcy, especially for service businesses that rely on local traffic.
By now, almost all entrepreneurs are aware of the importance of search engine optimization (SEO). It’s a means of optimizing a webpage in order to so have high rank in the SERPs.
Indeed, one regularly failed to see flavor of SEO is Local SEO intended to reach clients within a relatively small geographical area. It’s really important to small and medium-sized businesses that are targeting local audience.
411 Locals is an Internet advertising agency that specializes in Local SEO, among other digital marketing tactics. The company was able to use Local SEO to improve the fortunes of three businesses.
1. Top Rank Movers
Top Rank Movers is a moving company that serves Franklin and Green Hill, Tennessee. The company handles both residential and commercial moves as well as local and long distance transportation. Additionally, Top Rank Movers offers safe, secure storage for people who simply need to tuck things away for a little while.
Melissa Rogers founded the company in 1996. She noticed, however, that not a whole lot of people were discovering her business online. So, she partnered with an ad agency to improve the company’s visibility.
It did not go so well.
“We wanted to be on the map,” she said. “Our previous marketing subcontractors couldn’t get it fixed when we, at last did start noticing some results they were never stable.”
That’s when Rogers got in touch with 411 Locals. The company put in place a plan and the results were almost instantaneous.
“Within two weeks I saw results!” she said.
It’s not always that quick with SEO efforts. Typically, optimization results aren’t fully realized for a few months.
However, Rogers isn’t complaining that her company was the exception to the rule. She claims that her business experienced a 100% turnaround.
2. Weaveologist Melessa Denee DE
In New Castle, Delaware, Melessa Denee runs a hair salon that specializes in celebrity-quality weaves. That’s the type of business that almost exclusively survives on local foot traffic.
However, Denee noticed that her business had been “below average.” It was a classic story of a great business offering fabulous service, but not enough people knew about it.
As a result, she contacted 411 Locals for some increased visibility. The company determined which keywords were being used by paying customers in search engines and tailor-fit a marketing campaign accordingly. Additionally, 411 Locals gave the salon some social proof by ensuring that Denee’s very positive reviews were visible to anyone looking for a weave in the New Castle area.
The results? Denee saw her sales increase 50%.
3. Twins Movers
In spite of the name, Twins Movers is not located in the Twin Cities region of Minnesota. It’s located in Washington, D.C.
For about 15 years, Twins Movers has offered professional moving services to people in the nation’s capital. The company strives to make the “relocation process go as smoothly as possible.”
In this case, business was actually going well. However, company founder Isaac Levy knew that Twins Movers needed more exposure to the online community. Specifically, Levy said that he needed help “getting customers to the website so they could see the quality of work we do.” He reached out to 411 Locals.
The goal here was easier said than done. Twins Movers needed to be on the first page in the SERPs.
The folks at 411 Locals got busy optimizing the site and working their white hat magic. Within just two months, Levy had noticed a difference.
As a result of the Local SEO, Twins Movers saw an average of 3% increase in business each year, with a 25% increase at its peak. Now, the company is on Page 1 in the SERPs for a whopping 20 of the keywords that customers search for.
That’s not an insignificant accomplishment for a company with stiff competition in a populous city.
Wrapping It Up
Businesses that are offering outstanding products or services to a local community but aren’t seeing growth in top and bottom line results should look to Local SEO as a means to improve their visibility. Like the three companies mentioned here, they stand to see a marvelous turnaround.
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