Welcome To.. the End of Google+ — a Short Look at What Happened

It all started a little over seven years ago when Google launched its very own social network platform called Google+. Its goal was to serve as Google’s very own Facebook, and in its first few years of operation, it seemed to be doing the trick. However, as some (arguably) good things must come to an end, Google announced it would be shutting down the platform for consumers due to low engagement and a data breach. Users will have until August 2019 to download and migrate their information from Google+ as it will become inactive after that point. In today’s 411 Locals blog, we will provide a short rundown of the whys related to Google’s decision and does it affect you in any way.

Promising Beginnings

Google+ was the company’s fourth attempt at creating a social network that could stand the test of time and changing consumer needs. Its previous attempts include Orkut (2004 – 2014), Google Friend Connect (2008 – 2012), and Google Buzz (2010 – 2011). Unlike its previous counterparts, Google+ quickly gained a following, and it was all seemingly going upwards until 2015 when the platform underwent a redesign procedure under its then-new executive, Bradley Horowitz.

What Went Wrong?

Earlier this year, in March, Google discovered a privacy bug in the API for Google+ which allows third-party developers to access the personal data of over 500,000 users without authorized permission. Of course, none of this was made public until The Wall Street Journal covered the story in a post. This drove Google to admit the privacy breach and do what was expected — shut down the platform.

What Does It Mean for SEO Professionals

Although Google+ has never been an official ranking factor, it still proved efficient in building online authority, especially for niche industries. Social media and SEO make great allies which is why Google+ used to help businesses boost their SEO performance by creating social buzz around them — a useful ranking signal.

If the end of Google+ has you confused as to the SEO strategy of your own business, you are in the right place because if you make us your SEO company of choice, we will do our best to boost your online presence and take it to new heights.