5 Latest Plugins And Creative WordPress Themes Used By 411Locals

If you follow the WordPress trends without double checking, you will be doing something mainstream.Globally, more than 70% of the websites are now powered by WP. With all the free plugins and themes, a good part of those sites look too similar to each other. So how do we stand as a unique site, which is more likely to be noticed? What plugins and themes work well for making a WP site user-friendly, SEO-friendly and with high content marketing efficiency? Here are some of the templates and extensions working for 411 Locals.

Masonry Layout

It is a Pinterest-like grid. The card-based layouts are easily seen on Pinterest, Dribble, Behance, Twitter, Facebook, G+ and so forth. This pattern slices your content and make it readable. It is also a mobile-friendly solution. With a structure like this, you can start your blog, online magazine, or e-commerce site with ease.

Parallax Scroll

This is the solution when you wish to create a header, or even a custom page with a scrolling parallax background by using only simple shortcodes. You only need to create the content needed for this specific post type. The admin page will display the shortcode that fits. You only need to toss the code into your page or post. Or else, implement the plugin straight into your theme or php code.

Animate It!

This plugin allows you to apply CSS3 animations on posts, widgets and pages. Visual storytelling is crucial for every modern portfolio, so you can benefit from the dynamic behavior of Animate It! The effects include bouncing, fading, flipping, rotating, pulsating and more. The plugin is highly praised in every ultimate guide to web animation.

Divi: Universal & Creative WP Theme

It is one of the most popular themes and definitely  the most creative one issued by elegant themes club! Great designs, thousands of clients, customer care and quite affordable price keep them ahead of the competition.  Divi is the latest template. It carries the legacy of the past brilliancy and brings it to a whole new level.

Oshine: Best Universal WP Theme For 2016

Since its release last year, Oshine has several thousand customers and over 18 demos. The true quality of this theme lies in its countless options to present your portfolio. It has a smooth design with clean typography and great layouts. The flexibility of this theme makes it perfect for all types of small businesses. The master Slider and Slider Revolution plugins are implemented in the theme for free. The updates are at one-click reach and also free.

WordPress has become a huge platform that makes it very easy for even untrained users to build a website. However, it does take time and a detailed eye to create a unique, astonishing site. For those of you who can’t afford spending hours in front of the computer choosing the right colors, creating the right headlines, or adding the right pictures, 411Locals offers the best solution. All you have to do is give us a call. We’ll handle the rest.

The Most Important Changes In SEO – Part 2

Welcome back to the summary of the most important changes in SEO by the end of September. This part will introduce you to the social media aspects of the latest updates. 411Locals will also give you some insights concerning the current SEO and online marketing trends.

New Rules: Getting a Verified Profile on Facebook

Facebook has implemented new rules for branded content. Evidently, the verification of your FB business page is becoming more important than ever. Verified celebrities, public figures, and easily recognizable brands have blue badges. On the other hand, companies and businesses, especially local ones, receive gray badges. Verifying your FB business page is a smart move since it boosts your rankings and your trust metrics,  as well as widens your audience. Basically, businesses have two options for verification: over the phone or via documentation. The latter takes time since you need to upload business documentation, and confirming your business’ legitimacy is also time-consuming.

Summary of Last Month’s Conferences, Podcasts, and SEO Debates

The future of search marketing, as always, can be described as an industry that’s been through a lot of changes. The survival of any company in the SEO business depends on its ability to use update hits as opportunities to learn, grow, and share with the rest of the community. While it is impossible to sort out the top tools and trends in SEO for the rest of the year, 411 Locals can present to you some important metrics for last month, considering the information shared in leading SEO blogs and personal pages:

• It turns out that almost ⅔ of their time, SEOs are creating quality content: this task is far more time-consuming than removing duplicate content, data analysis, keyword research, link building and others.

• Over 28% of the SEO gurus point out that building relevant backlinks is their biggest challenge: while last year’s huge issue was mobile optimization, the current focus is on finding places for backlinks which are worth the effort.

In conclusion, this month’s changes in the SEO world showed that constant learning is a must – not for this year, not for tomorrow, but right now. Since search marketing will always be driven by content, link, and mobile-friendly practices, it is clear that, no matter what forms of content marketing work best for you, earning backlinks to your content is what makes you grow. New technologies will be on their way in the future, so our job as SEO specialists is to determine what works best for our sites.