Brands Are Clearer And More Responsive to Twitter Now

Twitter has turned into something far more complex than its early days of microblogging and bandwagoning. Now the social media platform gets more responsive to businesses. It is the new “Most responsive” feature that is now visible on some accounts. Basically, it tells you the hours when your business is most responsive? But how to make it useful for theTwitter account of your business? Is it just a test and do the retailers have any control over it? /see the original article at promotionworld.com

It is clear that businesses that need constant feedback from clients are going to need this feature. That's the case with industries like retail, tech and automotive, indeed. The certain time frame will give guiding light to those customers who expect immediate response. While the medium expectation for response can be easily beaten by socially active brands or reduced to epic fail by seemingly responsive businesses, the “most responsive” feature will be a kickstart for a change.

Picking Tweets With Higher Engagement Clearly a test, “Featured Tweets” is a tab that picks from those with higher engagement. In fact, it was a long-expected change for Twitter and it's definitely one that mirrors the “featured pics” on Facebook. As far as the business accounts in Twitter are concerned, this new feature would bring benefits as long as the account owners are authorized to create the lists of featured tweets along with the option to emphasize specific detail and features on them – such as logos, campaigns, special offers, seasonal deals and other elements like these.

Pros and Cons of the Short-Content Approach to SEO

Many content writers don’t dare questioning the notion that Google loves long content. They hear that same mantra over and over again ad infinitum. But what if there is evidence to the contrary and nobody has noticed it yet? What if a company like 411Locals excels at benefiting from balancing short and long content while the rest of you still dream of reaping the rewards of long articles, which may never come? Is short better than long content or vice versa? Perhaps, they just have different pros and cons, and in capable hands, they can both be very efficient.

The Effects of Syndication

Long content brings long-tail SEO traffic easily – that’s the most frequently heard argument in favor of using it when you want more traffic, more shares, and engagement. However, there’s one tactic that often gets ignored – short articles can be syndicated for better exposure. The latest analysis of Jamesclear.com shows that social shares can be increased with 70% by only syndicating to one site.

Time Is of the Essence

Short articles take less time. You can write multiple short posts instead of a big, ultimate guide. When you have built your own audience, your subscribers will check out and read each and every article you post, no matter how small it is. This actually leads to more shares, hence more traffic. Two short articles instead of one long will get slightly more social shares. This means more total shares with fewer words written.

What About the Cost?

If you work with freelance writers, you should consider the cost of the article. The average content marketer makes a decent amount of money, and a writer that specializes in long articles can charge you double. What is more, the attention span of users worldwide is shorter than ever. In order to maintain a high reading rate, you will need the short-content approach.

Quantity Doesn’t Mean Quality and More Traffic

Writing short content gives you the flexibility to test new ideas faster and easier before you switch to long content. And one more thing – oftentimes, longer articles are in one way or another comprehensive guides. And those guides are now crowding the search results. You cannot expect that 3000 words will make your groundbreaking analysis of the Brexit voting results climb to the first page for its target keywords, when its content can’t be very different from any other topic-related article.

What Strategy to Use for My Blog or Site?

Considering the pros and cons of the latest content strategy examples, 411Locals suggests that the best approach is to use a hybrid strategy. It is an evergreen master plan since there will be always people who respond to short content while others enjoy spending more time reading and thinking over long articles.

Angie’s List is now free: What this change means for your business

In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. /See the orifinal artical/ 

Anyone can now become a member without paying the previous ~$40/year fee, and reviews are now accessible by anyone. This change, which did fly under the radar, does have strong implications for the online reputations of many businesses.

Angie’s List has always done well in the home services market: think plumbing, landscaping, HVAC, roofing, concrete and the like. And while Angie’s List did have an impact on their reputations, less than one percent of the US population were members, which meant the vast majority of people couldn’t see the rating or reviews posted on a company profile. Unlike Yelp, businesses could get by with bad Angie’s List scores and negative reviews because a lot of people couldn’t see them. Now, everyone can.

The tearing down of the Angie’s List paywall is a game-changer for these service providers. Here is what you need to know. 

 1. It is going to rank better for company names

Content, content, content. Angie’s List has it. Angie Hicks, the site’s CMO and namesake, has credited the success of the website to the fact that members “tend to give really meaty reviews.” The depth of these reviews is why people sought out info on potential contractors there. And now, with the site opening up, these meaty reviews will add value in another way: rankings.

It has always surprised me that Angie’s List ranked fairly well for businesses despite providing little more than NAP information on the publicly accessible page. The domain is strong and trusted, and now with it having deep review content, we can expect it to climb in the SERPs. If you don’t have a strategy to get positive reviews on Angie’s List, you need to start building one.

2. Your monitoring tools might not work on it

If you use a review monitoring tool, there is a good chance that it is not able to pull in your Angie’s List reviews. Because their content lived behind a paywall, they’ve resisted creating an API which would free up access for developers to get at the review and rating data. What this means is that the review platforms can’t pull your Angie’s List data in.

What you’ll want to make sure you do is claim your profile so that you are notified of any new reviews. Claiming will also make it easy for you to respond to reviews. Additionally, for our clients, we always save a copy of reviews as they come in, just in case the user deletes or edits their reviews. Having the original review has come in handy for disputes, so it is a best practice to save them.

3. More markets and industries are likely to follow

In the same way that Yelp started out with restaurants and has expanded into many other consumer businesses, we can expect that Angie’s List will try to grow into other markets as well. Angie’s List is a publicly traded company and is trading 75 percent lower than it was just three years ago, so management is definitely under pressure. Making the platform free is a drastic change, but likely just step one. They need to increase revenue, and that comes from page views. They can get that by covering more types of businesses.

I’m not expecting Angie’s List to become a restaurant review site (although anything is possible), but I could certainly see it getting into the health care space, B2B reviews and maybe even software/SaaS reviews.

Time will tell how this all shakes out, but we are fully preparing to work on Angie’s List in the same way that we help our clients with Yelp and Google Reviews. I can’t see their rankings declining, and with their meaty reviews, they are bound to have a larger impact on the reputations of many businesses.

Become the Top Roofing Company in Your Area

Every building needs a stable roof, siding, and proper insulation, which is why we demand for reliable contractors is high and the competition is intense. Most people would search for any services they may need online, which is why advertising your roofing company on the internet is a sure way to get the attention of more customers. But what would happen if you can’t be found online? Next thing you know, your competition will get the calls that could have went to you. At 411 Locals, can make those problems go away by ensuring your placement on the first page of Google’s search results for local listings in your area. Whether you are a siding contractor, a chimney sweeper or you specialize in insulation, you will become visible to those who need your expertise and that will generate you more revenue.

411 Locals does not benefit your company with just a local listing on Google. You will also receive a website that is designed for your business, along with a persuasive YouTube marketing video. We will also create effective social media profiles to increase the appeal of your company. We have experience working with waterproofing contractors, roofers, stucco professionals, and many other specialists, and know how to spotlight your business. With us, your company will be properly represented and will reach those who need.

411 Locals is the Internet Advertising Agency that has been helping its clients get the necessary online presence that is required to keep up with the competition To us, it doesn’t matter what you specialize in since we know that we can get you to the first page of any Google search. Do not miss on the clientele that can be coming your way, and get those extra calls with our help! Call us today and we will elevate you above your competition!

Here are some of the business types we have served over the years:

• Professional Roofers
• Siding Contractors
• Chimney Sweepers
• Insulation Contractors
• Stucco Contractors
• Waterproofing Contractors
• And More…!

Benefits of putting your business on the Web

• Enter a New Market
• Achieve Higher Sales
• Present Your Company’s Image
• Get More Calls
• Get Returns on Investment (ROI)
• Do Business 24/7
• Easier Access to Your Services
• Low Start-Up Costs
• Increase Your Visibility
• Go Statewide!