What to Do with Internal Linking after the April 11th Google Warning

Most of you, as SEOs, face the same challenge over and over again – to consider who we link and what we link from our websites. And this week, Google announced the following: linking to unnatural looking sites or in unnatural patterns will penalize you. It's not something that nobody have  seen coming. Every once in a while  the search engine finds new ways to reduce PR and the overall value of your links for the sake of spam control. But what are the onsite aspects of this latest change and how we can get benefits?

It turns out that internal links will have more power in the future. In other words, Google will reward internal links in a new way. So let's see what are the possible scenarios for now and how you can build up a strategy that will take you ahead of the competition.

The Screaming Frog Strategy

1. Use Screaming Frog and analyze with it the Google Search Console Search Analytics data. If you notice that a page on a deeper level is earning an interesting amount of traffic, you can opt to neutralize some of the level-creating internal links to that page from pages in higher levels. For example, a blog post buried in the archive can have higher traffic because of a new "evergreen posts" blurbs in homepage;
2. Use Screaming Frog by downloading the InLinks report and use it with Fusion Tables in order to visualize what URLs represent the most relevant nodes, hence use those nodes as spots (if justified) for placing those internal links that can help a page you want to be crawled frequently and to earn more Page Authority via link equity redistribution;

The Good Internal Links Will Bring Positive Impact 

So besides checking the traffic changes and redistributing, you can provide navigation, link off to specific pages ans categories – all that for the sake of indexing and crawling. Eventually, it would lead to higher traffic. So what are the first insights after Google's April 11th announcement?

You don't need to think twice about adding another link or reference to a specific category page;
Internal links tend to have the largest impact on already authoritative sites: some high-authority websites already made such redesigns – linking to strong pages in orde4r to get many pages deep in your site structure to get crawled and indexed;
It's prudent to remove manipulative links: a word on a page, on category-level page or blog-level page is a visitor-friendly linking. On the opposite side, links stuffed into footers, in deeply index pages or paginated versions of things will hurt the ranking of your site;
The main principle is to do changes for SEO, which are beneficial to visitors as well. An XML sitemap is an exception, though;
Footer links can be replaced by sidebars and top navigation links. Even in-content links are a better option;
High-authority websites with well-developed footers are an exceptions: it works when non-anchor text links go to all the properties that your site owns and controls;   

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The 5 Ranking Factors Working for Your 2016 SEO

On quarter of 2016 have passed and the rankings you worked so hard for are not moving? But how is that happening when you're creating nice, readable content and generating high-profile links? The key to the answer is that the world of SEO is a place where some factors outweigh others and the end result depends on which strategies should be incorporated in your future campaign. 

So which factors are the most important for the rest of the year? This is one of those loaded questions that would force me to accept a questionable premise merely by answering it. However, I can dignify it with a reply by pointing out the strategies that worked for me so far this year:

1. The post-Mobilegeddon conditions for your site to be mobile-ready. You have three options: responsive design, which serves the same html code on the same URL regardless of the users' device, but can render the display differently, based on the screen size; dynamic serving, which uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user’s browser; separate URLs – it serves different code to each device, and on separate URLs, trying to detect the users’ device and redirect to the appropriate page using HTTP redirects, along with the Vary HTTP header. 

And one more thing: you should apply SEO for the apps on your website.

2. Transferring your website to HTTPS. The whole idea of the “S” in HTTPS is the safety of your URL. Google openly encourages the migration from HTTP to HTTPS by giving a ranking boost to sites going HTTPS.

3. Schema.org. This is the essential markup to put in the code for 2016. Basically, this addition will make the crawling of your website so easy that over time, the markup itself might go to the rankings, as the leading search marketing gurus predict - https://www.seroundtable.com/google-structured-markup-ranking-purposes-20885.html Schema will point out your logo, the testimonials page, your whereabouts and so forth.

4. Actively seeking links to your site. The old tactics still work – writing long pieces of content, publishing them in highly-trusted places, making your content viral. To enhance the initiative, you can invest in tools. For example, the paid features of Majestic SEO will allow you to analyze the links of your competitors. You will be free to choose a similar strategy for your link building. 

5. Bring content creation to a whole new level by becoming an influencer. The proper use of keywords for your posts is the essential part of your content-marketing strategy. You should post and publicize your content on a regular basis. However, you will earn even more credibility if you build your own audience. To ease up the process, you can add a nice tool to your Twitter account. It is called Audiense – the same tool that was previously known as SocialBro. 

It will show you the metrics of your Twitter profile, including the influence you have over your audience. The more people you influence, the more you can convince the search engines that you are a subject-matter expert. 

How to rank on Google First Page ?

Do you know how exactly you can rank your website or blog on Google first page?
Well, 411 Locals would like to share some reliable information with you, about the secrets of Google's first page. We would like to talk about business visibility progress with 411 Locals and business online growth options in addition to the basic pack.

As we well know, there are a lot of cities in the US. let say they are small, medium and largely populated. The cities with population up to 20 000 are considered as small. Getting on first page of Google can take about 60 days. This can take 6 mounts in the medium-sized cities with population from 20 000 to 80 000.

In big cities, with a population above 80 000, this happens in about 9 months. It is different with Megapolises, that are with a population more than 600 000. In that case reaching top placement can take a year. SEO depends on many third parties to do their job correct, all the time frames are on average estimation, based on previous performances.

As we advance on the optimization process, the businesses are found first for ZIP code search. Later on the business show in neighborhood searches. And finally, the business is found in searches whole city. These are The 3 optimization steps that every business goes through.

To achieve this, we optimize on keywords , which the client use to find businesses online.

1. We have long tail keywords. They are usually 3 or more words phrases. They target more specific audience.

2. Mid tailed keywords are shorter and more generic. Usually 2 words. They target a broad audience.

3. Short-tailed key-words are short and generic, typically one or two words. They also targeted a broad audience.

We combine those keywords in all 3 optimization stages. The first stage consists all long tail keywords. The second stage is a combination between long-tailed and mid tailed keywords. Finally, the third stage is a combination, between short-tailed and mid tailed keywords.

What we do, when the customer claimed they are not receiving enough clients, after the business is on the first page.

First, we make sure that the customer always answers their phone. On average 62% of the phone calls from potential clients are left unanswered.
Second, we will make sure business knows how the clients found them.We ask our customers to ask their clients if they find them online.

Many businesses receive calls from the google search. But they don't know until they ask. Less than 5% of all businesses ask their clients how they found them.

We also do a A/B Testing. For example, we can add a special offer to client's website and monitor to see the results. 411 Locals also offers additional income generating solutions for our clients;

1. Local market domination. As a result, some of our clients are receiving more than 50 calls per day
2. AdWords. For clients, looking for fast results, an Adwords campaign is great solution.

We, at 411 Locals do care about the prosperity of our clients businesses. customer satisfaction of our clients is our highest priority.

411 Locals is asking you: What is a static IP address?

411 Locals would like to ask you: Did  you ever wonder what is a IP address? If yes, just check this educational video., created for you by 411 Locals.

This is an Internet protocol Address or IP, is a unique number assigned to every device in a network. Just as a street address determines where the letter should be delivered. An IP address identifies devices on the internet. Network devices use IP addresses to communicate with each other.

When a device is signed a static IP address it does not change. In this case, the device has always the same IP address. Most devices use dynamic IP addresses which are re-signed by the network when they connect.This IP addresses are temporary and can change over time.